On April 2, Intel Global CEO Ke Zaiqi announced at IDF (Intel Information Technology Summit) in 2014 that Intel will set up a smart device innovation center in Shenzhen in view of the overall innovation environment of Shenzhen smart hardware, and strategic investment of 100 million US dollars to set up " Intel China Smart Device Innovation Fund is used to expand new market opportunities.
Intel has placed great hopes on the Shenzhen hardware ecosystem. Intel moved the spring IDF from Beijing to Shenzhen. On the other hand, Intel is starting large-scale cooperation with the Shenzhen industry chain in the tablet field.
Intel's 2013 financial report shows that Intel PC customer group revenue in 2013 was 33 billion US dollars, down 4% from 2012, accounting for 62.6% of total revenue; operating profit of the department was 11.827 billion US dollars, down 9.7% compared with 2012. The shrinking PC market, which is a big profit, is shrinking, which makes Intel save the PC while keeping the layout of mobile terminals, wearable devices, and the Internet of Things.
In the PC era, Intel and Microsoft formed an alliance that almost dominated the market, but the ally seemed to be less powerful on the mobile side. Therefore, Intel is also in contact with Google and began to expand its partner camp.
"Intel has recovered from the difficult period of the previous two years." On April 2, Intel CEO Zhan Ruini said in an exclusive interview with the 21st Century Business Herald that in another year, Intel will replicate the glory of the PC field in the mobile field.
Accelerated excavation wearable
PCs are falling, and mobile terminals are missing the opportunity. While Intel is recovering these two markets, the eyes are already on wearable devices.
Just recently, Intel announced that it has completed the acquisition of BASIS Science. It is understood that BASIS Science is a company specializing in wearable device technology for health care applications. The invention of the Basis wristband is a health-tracking wearable device that connects with the network and mobile services to capture the physiology of heart rate and other people. Indicator data.
In an exclusive interview with the 21st Century Business Herald, Intel President Zhan Ruini said that Basis Science's main advantage lies in its very small and advanced sensor technology for data collection related to healthcare.
"Wearable devices are a very important opportunity." Zhan Ruini told reporters that Intel had been selling finished products based on wearable devices in September last year, but for an emerging field, Intel can't be sure when the market will mature. “So we are now trying as many opportunities as possible, such as glasses, watches and other product forms, and then see how these opportunities will evolve.â€
According to Zhan Ruini, Intel's main R&D and investment direction in the wearable field lies in human-computer interaction, including 3D sensing technology, and the development of more advanced technologies in the existing basic somatosensory recognition, as well as smartphones and wearables. The technology of device interconnection.
Intel CEO Ke Zaiqi said at IDF that in the past 29 years, Intel's total investment in China has reached 4.5 billion US dollars; in the past 15 years, Intel's investment department has accumulated a total investment of 670 million US dollars for Chinese companies, including 30 Many companies have gone public or acquired.
At the IDF of the day, Intel Capital announced that it would set aside another $100 million to set up China's smart device innovation fund for related fields including tablets, smart phones, PCs, 2-in-1 devices, wearable devices and IoT solutions. The startup company provides the required funds.
"The main purpose of this fund is to explore opportunities for developing new equipment in China, so that start-ups can quickly commercialize their ideas after they get a venture capital fund, which will help Intel's entire ecosystem." Zhan Ruini said that Intel itself will do some research and development and acquisition, but She doesn't think that an Intel company can have all the ideas. The purpose of setting up funds is to create a community of developers and bring more innovations to Intel.
It is understood that in addition to financial assistance, Intel Intelligent Device Innovation Center will provide partners with 90% of product reference design, which will shorten the development cycle and time of other companies, and have already given partners before submitting. Testing, providing assistance from the R&D department and sales network to expand the global market.
New strategic new cooperation
"In the data center, Intel will continue to promote high-priced computing, and promote the development of data center SDI software-defined infrastructure; in the PC business, Intel will reshape PC, making personal computers more mobile, thin, and more humane. "Ke Qiqi stressed on IDF that Intel hopes that the tablet shipments of its chips will reach 40 million units this year, and the target of the tablet market next year will be even more ambitious.
Intel's current strategy on mobile is tablet-first, and has already started cooperation with solution providers, ODMs and OEMs in Shenzhen. But for smartphones, there is no big strategy like the tablet. In addition to Lenovo and Asus, there are no big mobile phone manufacturers adopting Intel solutions.
Zhan Ruini said frankly to the 21st Century Business Herald reporter that Intel’s strategy on smartphones was chaotic, but adjustments began in 2013.
"At present, Intel's most important focus in the smartphone strategy is to become the number one company in the field of communication chips, although it is still behind Qualcomm; the other focus is to build SoC (system-on-a-chip) for different smartphone segments. Zhan Ruini said that Intel had various ideas in the field of smart phones, such as selling communication modules and application processors to vendors. The current consideration is to focus on the leadership of communication chips and the integration. The product is in a leading position.
It is understood that the five-mode mobile chip codenamed 7260 developed by Intel will be shipped in the second quarter of this year. This chip supports 4G LTE function, and the maximum download speed can reach 300M, supporting the global network. In terms of SoC, Intel has already The Barcelona Telecom Show also introduced the Intel Atom processor Z3480S clocked at 2.13GHz. And Intel will further expand the cooperation of smartphone manufacturers after these products are complete.
Zhan Ruini told reporters that Intel did not get involved in Android before, but now Intel is gradually becoming a leader in this field, and helps Android improve performance and bring new capabilities.
"For Google-type companies, they also need to learn more about hardware from us." Zhan Ruini told 21st Century Business Herald that for companies like Google, they may not be able to do the file system. Memory systems, the capabilities associated with general-purpose computing are not strong enough, but Intel has the capabilities and advantages of these areas to work with Google. "In another year, we will be able to combine this advantage with the capabilities of LTE and SoC to form Intel's influence in the Android ecosystem."
Zhan Ruini said that she currently believes that Google is very satisfied with the cooperation with Intel. Intel has done a lot of work and brought innovation to their operating system. The Android system can now even run on a PC.
In the PC market, Intel and Microsoft reached an alliance in this field. Now, in the era of mobile Internet, is Microsoft's Wintel alliance facing collapse?
In this regard, Zhan Ruini said that Intel's cooperation strategy is currently expanding, and the cooperation with Microsoft has not changed. After all, cooperation in the field of enterprise-level market, cooperation with Microsoft is still a very big business.
"In the past, we have more powerful positions in the field of Windows systems. Now we are migrating and copying this capability to Android. In a year or so, we will become more powerful, and more people will come in. Just like the developers around the Windows system, we will work with other partners to replicate the glory of the PC era.†Zhan Ruini seems to be full of confidence in Intel's future.
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