Gartner predicts this year: the basic type of smartphone is favored

Gartner, the market-adjusting agency, announced its latest forecast yesterday. Mobile phone shipments have grown by 2.6% this year, and basic smartphones are preferred. It is understood that the demand for imported models in emerging markets has led to the growth of shipments including Huawei, Xiaomi and its supply chain. Gartner estimates that 82% of mobile phones will be smart phones by the end of 2016, up 12% from 2015. In China and in a number of emerging markets, consumers prefer a basic smart phone and have not turned to non-essential high-end smartphones. Mobile phone shipments are forecast to grow by 2.6% this year, as end-user spending on mobile phones is expected to grow by only 1.2%. According to statistics, among the top ten smart phone manufacturers in the world, mainland brand players have occupied seven seats, of which Huawei shipped more than 100 million pieces last year and more than 70 million millets. Emerging markets are growing demand for high-standard affordable mobile phones. Huawei and Xiaomi are expected to continue to grow this year, driving their supply chain including Hon Haikang of Incheon (2317) Group and Inventec of Inventec (2356). MediaTek, Innolux, and Huihui operate. Gu Neng believes that local brands in emerging markets and Chinese mobile phone brands will launch practical basic mobile phones at lower prices, and the demand for upgrading users to high-end smart phones will be reduced; the specifications are quite good and sufficient. The entry-level smart phone is designed to meet the needs of users at a lower price. For the upcoming World Mobile Conference (MWC), Gu Neng said that a large number of Android vendors will release the next generation of flagship smartphones, and look forward to seeing more focus on differentiation and creating unique and user-related experiences. Expand new features and better integration with major APP and service ecosystems. Earlier, another market regulator, TrendForce, also estimated that the annual growth rate of global smart phone shipments will be only 5.8% this year, which means that since the launch of Apple's iPhone in 2007, the wave of smart phones has grown by more than 30%. The rest of the business has begun, and the smart phone industry is beginning to face a plateau of growth.