On the morning of October 15, Yu Yongfu, president of Alibaba Group's mobile business group and president of Gaode Group, announced in his speech that Gaode Maps became the number one mobile phone map application in the industry. Baidu said that he was dissatisfied and thought that he was the first. So the two sides set off a fierce war of words.
Gao De and Baidu fight for the "first in China's map industry"
The war of words between Gao De and Baidu maps in the past two days has shaken the entire industry, because this may be the biggest war in the scale and intensity of the map industry in the past two years. On the surface, the protagonists of the story are Baidu map and Gaode map. In fact, the big ones behind it are Baidu and Alibaba. In the past, the two vendors have been arguing over the market share. Both seem to be talking to themselves, but this time they have a clear stance.
Event review: each called it "the industry first"On the morning of October 15, Yu Yongfu, president of Alibaba Group's mobile business group and president of Gaode Group, announced at the Yunqi Conference that the daily active data of Gaode's map mobile client has surpassed Baidu map, and Gaode map has become an industry. The number one mobile map app in the industry.
Yu Yongfu quoted third-party data to demonstrate the conclusion that Gaode Maps is active first: Ai Rui's latest monitoring data shows that the latest daily active devices of Gaode Map Mobile Client (excluding Gaode Navigation, Apple Map) It is about 2,983,900, ranking first in the map navigation category, and the daily active device data of Baidu map ranked second is 2,088,700;
In addition, in terms of daily usage frequency and duration, Gold is also ranked first in the industry. The per capita (single-machine) daily usage of the high-tech map mobile phone client is 2.48 times, and the per-capita (single-machine) daily total effective use time is 17.08 minutes, Baidu maps are only 2.06 and 8.04 minutes respectively.
Only a few hours after Yu Yongfu’s public speech, Baidu’s map whispered through Weibo and refuted this statement. Baidu map said in the microblog on October 15: "The ranking is not just blowing, the third-party data has already beaten the face." Baidu map also questioned that Gaode map publicity has 700 million users, but according to the Chinese Internet According to the statistics of the information center, the total number of Chinese netizens is 710 million. Baidu called this: "Chinese netizens are not enough."
For the third-party data cited by Yu Yongfu, Baidu Map responded on Weibo on October 15th. The high-ranking mobile phone client has the highest number of active users. Except for iResearch, other data detection organizations do not see it this way. Baidu map quoted China Unicom and Analysys International as saying that the number of active users of Baidu map is 50% higher than that of Gaode. In the two aspects of monthly active number and ring increase, Gaode map even showed a negative growth. Baidu map also said that in the fall data released by Quest Mobile, the ranking of Baidu map is also in front of Gaode map.
After responding to Baidu map, Gao De map said in Weibo on the evening of October 15: "Baidu is copying, Gaode is over. The data is not convinced, no matter how noisy, plus third-party monitoring code."
On the morning of October 16, Baidu map once again voiced on Weibo: Quest Mobile real data, Gao De Ni is only half of Baidu map. On October 1, 2016, the number of active users of Baidu map was 51.338 million, and the map of Gaode was 28,915,100. And use the app store download volume, Analysys International China Mobile Map APP user use report as a proof, indicating that they are "rolling", "data is doubled" Gaode map. Baidu map even attached a cartoon at the end of Weibo, meaning that Gao De's data is fake data.
Regarding the fraud that Baidu questioned, Gao De responded: Due to its full confidence in its own achievements, Gold has allowed another big data service provider Quest Mobile to carry out code monitoring and verification, and the results are expected to be reflected in the next quarter.
The focus of the debate is on third-party data, which can be called the “king†by the user.It is not difficult to find out from the incident that the focus of debate between Baidu and Gaode is: Yu Yongfu cited third-party data to illustrate the status of Gaode's industry first. The industry believes that the data detection and analysis platforms introduced by the two platforms are different, and it seems that they all want to prove that they are the boss of online maps. Online maps are not just maps, but a traffic portal. The number of users and the degree of activity determine the industry competitiveness of online maps, and determine the comprehensive service level competitiveness with online maps as the entrance.
In the past, the map was more of a thin flat paper with rough locations and roads recorded. The size of the scale determines the information content of the map. Today's map is just a mobile APP, so that a map can get rid of the scale and get rid of the orientation. You only need to open the APP, and any road can be displayed on the map. With the further advancement of cloud computing, big data, and artificial intelligence, people can even know the traffic situation ahead by real-time data on the map while taking a taxi or walking, and make the best traffic route planning according to the recommendations. A series of food, drink and play services around.
In fact, in China's mobile Internet map market, Gaode, Baidu, and Sogou account for more than 90% of the market share, and Gaode and Baidu are far ahead in the market, and the competition between the two sides in the C-end market is becoming increasingly fierce. As early as August 2013, Baidu Maps had announced that navigation was free, and Baidu announced that after three hours of news, Gao De also announced that navigation was completely free.
In terms of competition, Baidu's biggest advantage is to add O2O entrance on the map, so that users can get more convenience. Baidu's disadvantage is that there is a slight lack of professionalism, and the accuracy may not be as good as the "old driver" Gao De. The advantage of Gaode is that the underlying map data resources it has are more professional and, to a greater extent, maps for navigation.
In the war of words between the two, Baidu's rhetoric is based on Baidu's own products being used. Its C-end users are used more frequently, which also makes people feel strong, and the efficiency and frequency are naturally higher; Gaode is the bottom layer. Map data, and backed by Ali, in the logistics and other B-side use frequency, its use is not only reflected in its own app, but also in other apps.
Benign business competition is a good thing for consumers. In order to compete for more market share, operators have to rack their brains to improve service quality or produce better products. Because no matter which method is beneficial to consumers. If it is, the two sides stand together, you accuse me of data fraud, I am plagiarizing you, and finally I only heard the chickens arguing, arguing into a pot of porridge, there is no improvement on the product, even some companies want to go to court, for who is The "authentic" packaging is vying for contention, and the end result is just a wave of ripples in the industry circle, letting others watch a joke.
Because in the eyes of users, they don't care who is the first and who is the second. They only care about the accuracy of navigation and the pros and cons of services. Mappers are not as comfortable as they are, but they are better at improving their user experience. To be honest, Baidu and Gaode are still the two largest map service providers in the domestic market.
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