On the morning of June 1, Hongli Optoelectronics Co., Ltd. held a grand CIS import ceremony. Mei Yu, director of CI Research Institute, Li Guoping, chairman of Hongli Optoelectronics, and all management and some employee representatives gathered in front of the company office building. All the staff wearing the corporate standard clothing, witnessed the important moment of the introduction of the new brand of Hongli Optoelectronics.
Chairman Li Guo made an important speech at the ceremony. He said that the competition of modern enterprises is not only the competition of product price and quality, but more importantly the competition of corporate image. Implementing the CIS strategy in today's marketing and establishing a distinctive corporate image is a powerful means to enhance the competitiveness of the company. The introduction of CIS is an urgent need for the development of Hongli Optoelectronics. It is established to assist the company in guiding all production, management and management activities of enterprises, departments and individuals. All employees are required to implement the project with the greatest mobility, in order to achieve "leading international optoelectronics". The industry's leading company has taken a solid step in this vision!
As early as May, Hongli Optoelectronics began to fully introduce CIS modern enterprise management strategy, aiming to establish a new enterprise identification system, create a high standard brand image, deepen the global economic strategy, build a personalized corporate culture, and enhance the company's image. Strength, cultural strength and brand competitiveness. In the future, Hongli Optoelectronics will take "efficiency, effect, efficiency" as the management philosophy of the enterprise, with "less consumption of electricity, more reduction of one green" as the mission of the enterprise; "Communicate with heart" as a corporate service concept, gather a total of ideal talents, and create a close supply chain alliance with the vast upstream suppliers, service providers and downstream customers to create a wonderful life for modern human beings. Brighter and more brilliant!
The components and meaning of CIS
The CI system is composed of MI (Mind Identity), BI (Behavior Identity), and VI (Visual Identity). In the three major components of CIS, the core is MI, which is the highest decision-making level of the entire CIS, which lays the theoretical foundation and behavioral norms for the whole system and is expressed through BI and VI. All behavioral activities and visual design are centered around the center of MI. Successful BI and VI are the accurate expression of the unique spirit of the company.
Internally, enterprises can form a standardized design and unified management of their office systems, production systems, management systems, and marketing, packaging, advertising and other publicity images through CI design, thereby mobilizing the enthusiasm, sense of belonging and identity of each employee of the company. Enable each functional department to perform its own functions and cooperate effectively. Externally, through the integrated symbolic form to form a unique image of the enterprise, it is convenient for the public to identify and identify the corporate image and promote the promotion of enterprise products or services.
Hongli Optoelectronics Marketing Team wearing corporate standard apparel
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