Competition focuses on high-end TV market

In the past two years, the global TV market has been affected by the slowdown in the overall growth of the world economy, showing signs of weak growth. After the domestic color TV market experienced high growth for several years, the growth rate began to slow down.

At the recent China 2013 Forum on Technology and Application Trends in China's Audio and Video Industry, experts believed that the peak time for domestic flat-screen televisions to replace CRT TVs has passed. In the next few years, the upgrading of flat-panel televisions will be the main issue. The color TV industry will shift from scale competition to structural competition and industrial chain competition.

“This year's color TV industry presents two major trends.” Liu Wei, general manager of Ovid Consulting’s flat-panel display division, told reporters that, first of all, the increase in TV size is accelerating, from January to September, TV sales above 46 inches accounted for 33% of total sales . Secondly, the high-end TV market penetration rate gradually increased. In September 2013, the penetration rates of 3D, 4K, and smart tablets were 39.8%, 2.9%, and 47.5%, respectively. Smart TVs have gradually become standard.

In today's TV trend toward the development of large-screen, ultra-high-definition, and intelligent, non-television industry operators such as Internet companies, IT companies, digital content operators, and software developers are constantly flooding into the digital TV field. TV industry presents the trend of “two-way expansion” of hardware manufacturing and content services. Hardware vendors began to extend the value chain toward content services. Service providers try to get closer to users by launching their own terminals.

“In the future, networking and intelligence will enter a new stage.” Bai Weimin, executive vice president of the China Electronics Video Industry Association, said that at present, display technologies are developing in depth toward large screens, wide viewing angles, three-dimensional and ultra-high definition. In terms of intelligence, TV is gradually turning into a home multimedia information acquisition center. In addition, the participants in the digital television industry are characterized by cross-border integration and diversified development. The smart TV industry not only reshapes the ecosystem and business model of the industry, but also profoundly changes people's lives.