Gloria is a user-friendly 360-degree camera developed by GloriousLabs, designed to capture immersive experiences in social settings. Blippar, an augmented reality (AR) company, has partnered with GloriousLabs to enhance the platform with AR filters and interactive features. This collaboration aims to bring together cutting-edge technology and creative expression, offering users a more engaging way to share their moments.
The Gloria platform allows users to record and share 360-degree videos directly from bars, clubs, restaurants, events, stadiums, and festivals. It eliminates the need for additional apps, as users can easily connect their smartphones and upload content to social media. With Blippar’s AR integration, users can add fun masks, effects, and filters before sharing their content, making every moment more dynamic and personalized.
Blippar’s computer vision technology will also be used to analyze how consumers interact with brands, combining insights from market research, data science, and creative strategies. This partnership gives brands a deeper understanding of consumer behavior in real-time environments, helping them craft more meaningful and engaging campaigns.
Steve Spencer, co-founder and Chief Experience Officer at Blippar, stated: “Over the past few months, we’ve worked closely with GloriousLabs to push the boundaries of 360-degree imaging using computer vision. We’re now integrating dynamic AR elements into 360 cameras in ways that have never been done before. Social360+AR is a powerful new media platform that excites both brands and advertisers.â€
Riley Riley, co-founder and CEO of GloriousLabs, added: “Consumers are always looking to capture and share the most memorable moments, and brands are constantly seeking innovative ways to connect with them. By adding world-class AR to 360-degree content, we create a space where authenticity and relevance come naturally.â€
In addition to its work with Gloria, Blippar has also been exploring AR applications in everyday life. Last November, the company launched ARCity, an experimental app that helps users navigate cities and discover attractions without getting lost. This reflects Blippar’s ongoing commitment to making AR accessible and useful in real-world scenarios.
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