5 B2B Marketing Strategies for B2B Marketers to "Stolen"

Reading: China Manufacturing Network as a B2B marketer, our job is to create a refreshing brand for products that don't look very much. On the other hand, we also need to grasp the large and continuous demand, so as to deliver high-quality sales opportunities to sales personnel and make them full of energy. At the same time, taking both of these aspects into consideration is not an easy task for any sales executive. However, by adopting some B2C marketing strategies, we can accomplish these two goals more effectively.

The following are five strategies that all B2B marketers should learn from B2C marketing. These strategies will help you build your brand, attract potential customers, shorten the sales cycle, and deliver higher quality sales opportunities to the sales team.

Educate potential customers

One of the strengths of B2C marketers is that they can provide customers with any product information they may need. Take a look at how Amazon.com markets its products online: They provide customers with fragmented product information, images, customer reviews and ratings, which makes them a world-class e-commerce platform.

Why do we not do this in the B2B field? Because B2B companies tend to deliberately hide some information, they do not appear on websites, landing pages, and promotion platforms. In this way, if customers want to get more product information, they can only directly contact the salesman.

However, the result of a conversation with a salesman is often unsatisfactory, because potential customers may eventually give up buying because of their own budget or product features. But before talking with the sales staff, they will not know this because they did not get all the appropriate information. Therefore, if you restrict the product information, you are likely to waste the salesman and potential customers.

Published price

Almost all B2C marketers explicitly announce the price of a product or service. This strategy should also apply to the B2B environment. Price transparency will allow customers to choose your product, or opt out if your price exceeds their current budgetary constraints.

Many B2B companies are afraid to do this because they think potential customers will look at the price and are dissatisfied with the pricing and go to the competitor. But if you provide prospects with all the product information they need, such as specifications, features, images, and ratings, they will compare and think about your product. Of course, the time and effort invested in this information will not be wasted in the end, because the customer your company ultimately contacts will also be a customer who understands your plan better and is prepared to purchase the product.

Simplify the purchase process

B2C companies are good at building a simple and user-friendly buying process. As a B2B marketer, we absolutely need to learn from it. If possible, simplifies your purchasing process to the maximum extent by eliminating all unrelated obstacles.

The idea of ​​simplifying the purchase process will cause many B2B marketers to worry, especially for companies that provide large enterprise solutions. Although the contract & purchase process has always been done in a certain way, it does not mean that it cannot be made simpler.

Give some products

B2C marketers often give us some gifts and demos when shopping. Such B2C marketing strategies can build customer loyalty and enhance brand reputation.

As a B2B marketer, we often evade this strategy because it is time-consuming and labor-intensive, and the effect is not guaranteed. However, giving away some products will reduce barriers to intervention, establish credibility, and gain some initial accumulation for longer-term development.

Human-level connections

Human-level connections can be difficult for many B2B marketers because our products are designed to reduce transaction costs, simplify inefficiencies, and increase employee productivity. However, by establishing a human bond through marketing information, you will stand out from an environment that focuses on efficiency and cost cutting.