What are the prospects for OLED TVs selling less than 100 units in 4 months?

Relevant statistics show that since the OLED TV was launched, the total sales volume has not exceeded 100 units, including 5 in October last year, 12 in November, 11 in December, and 31 in January this year... Not long ago, Sharp also made it clear "The OLED TV will not be introduced and sold to the market within two years."

What is the OLED TV with the reputation of “the next display technology in the world”?

In recent years, OLED TV was once favored by the global TV industry because of its unique technical characteristics of its own active illumination, and its application advantages such as thinness, simple structure, strong plasticity, and rich color expression, and then a display technology engineer. It seems that "although OLED has a big breakthrough in product form, it still has not been perfect in the core image quality. Among them, the white field brightness is low due to the display defect of OLED itself. At present, OLED TV can only achieve FHD HD resolution. Compared with many 4K Ultra HD TVs on the market, there is no advantage in HD quality display.

On the other hand, after experiencing the wave of intelligence in 2013, China's color TV market began to return to the competition of product display technology at the beginning of this year, which eventually gave birth to the rapid growth of sales in the 4K TV market.

Forecast data shows that from 2014 to 2016, the retail volume of UHD TV is forecast to be 4.2 million units, 7.5 million units and 13.45 million units. The growth prospects are very promising. And the OLED TV that comes out of long-awaited is expected to reach an important turning point in 2017.

An industry analyst believes that OLED TVs have at least three major injuries. First, the defective product rate of OLED display panel continues to be low, less than 20%; second, the lifetime of OLED self-luminous display is short, only one-third of the average life of LED LCD TV is up to 100,000 hours; the third is the core of OLED display. There is a congenital defect in the expressive power of the image quality. Due to the low brightness of the white field caused by self-illumination, the definition and fullness of the image quality are much lower than that of the 4K TV. "In the last 3-4 years, OLED TVs have to solve these three major problems before they can usher in the outbreak of development."

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