The water purifier industry has a promising development with four major characteristics.

With the rapid growth of the economy, water pollution has become a serious issue, drawing increasing attention to residents' water safety. People are now more concerned than ever about the quality of their drinking water, making clean and safe water a top priority in public health discussions. As a result, the water purification industry is experiencing significant growth. Although the market penetration rate of water purifiers in China is still relatively low, the industry shows great potential for future development. Currently, the water purification sector exhibits four major trends: **First, the market is moving toward high-end products.** As consumer spending power increases, there's a clear shift towards premium water purifiers. According to offline monitoring data from Aowei Cloud (AVC), the high-end segment—products priced at 4,000 yuan or more—has been growing steadily. In the first 26 weeks of this year, the share of high-end models exceeded 50%, with the average price of water purifiers rising by 13.4% compared to last year. Foreign brands saw an average price increase of 10.4%, while domestic brands rose by 14.7%. This trend indicates that consumers are willing to pay more for better performance and reliability. **Second, reverse osmosis technology is becoming dominant, and green manufacturing is the way forward.** The current market is mainly divided into reverse osmosis, ultrafiltration, activated carbon, and nanofiltration systems. Thanks to the influence of the national “863” plan, reverse osmosis has become the mainstream. AVC data shows that reverse osmosis products now account for nearly 90% of the market, while activated carbon products have seen a decline. At the same time, green manufacturing is being prioritized as part of China’s 12th Five-Year Plan for Science and Technology. The goal is to minimize environmental impact, maximize resource efficiency, and ensure long-term economic and social benefits throughout the product lifecycle—from design and production to disposal. As environmental awareness grows, companies that fail to adopt green practices may struggle to remain competitive. **Third, product features are evolving toward larger flow rates, longer lifespan, higher water efficiency, and smart functions.** Small-flow water purifiers often suffer from issues like low water output, excessive wastewater, and poor filtration. High-performance models with large flow rates, convenience, and improved filtration meet modern consumer needs. AVC data shows that products with a flow rate of 200L or more are gaining popularity, accounting for nearly 64% of the market in the first 26 weeks of the year. Meanwhile, small-flow models are losing ground. Additionally, smart technology is becoming a key differentiator. Water purifiers are increasingly equipped with features such as filter replacement reminders, real-time water quality monitoring, and integration with smart home systems. **Fourth, the market is expanding into smaller cities and rural areas.** Water purifiers are gradually gaining traction in towns and rural regions below the third-tier cities. Economic growth has led to increased environmental challenges, with water pollution being one of the most pressing issues. The rise in "cancer villages" highlights the severity of this problem. With over 50% of China’s population living in these areas, there is a growing demand for clean water solutions. These markets are showing faster growth than first- and second-tier cities, indicating a massive untapped potential. As awareness of water safety increases, water purifiers are expected to become essential household appliances for healthier living in the coming years.

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