First, the market is growing steadily, with a clear trend toward premium products. As consumer spending power increases, the water purifier market is becoming more upscale. According to offline monitoring data from Aowei Cloud (AVC), the share of high-end water purifiers priced above 4,000 yuan has been rising year by year. In the first 26 weeks of this year, the high-end segment accounted for over 50% of the market. The average price of water purifiers in this period reached 3,877 yuan, up 13.4% year-on-year. Foreign brands averaged 4,690 yuan, an increase of 10.4%, while domestic brands rose to 3,482 yuan, a 14.7% growth. This reflects a strong shift towards premium offerings in the market.
Second, reverse osmosis technology is gaining popularity, and green manufacturing is the future direction. The market currently includes several technologies such as reverse osmosis, ultrafiltration, activated carbon, and nanofiltration. Thanks to the national "863" program, reverse osmosis has become the dominant technology. Data from Aowei Cloud Network (AVC) shows that reverse osmosis products have been steadily increasing, while activated carbon-based models are declining. In the first 26 weeks of this year, reverse osmosis products made up nearly 90% of the market, with ultrafiltration and activated carbon products accounting for less than 5%. Alongside this, green manufacturing is becoming essential. Included in China’s 12th Five-Year Plan for Science and Technology, green manufacturing aims to reduce environmental impact, maximize resource use, and ensure sustainable development throughout a product’s lifecycle. As environmental awareness grows, companies that fail to adopt these practices will struggle to compete, making green innovation crucial for long-term success.
Third, product functions are evolving toward larger flow rates, longer lifespan, higher water efficiency, and smart features. Traditional small-flow purifiers often suffer from low water output, high wastewater ratios, and poor filtration performance. High-quality models with large flow rates, convenience, and clean water output are now meeting consumer needs better. According to Aowei Cloud Network (AVC) data, large-flow products (≥200L) are on the rise, with nearly 64% of the market share in the first 26 weeks of this year. Meanwhile, small-flow products have seen a steady decline. Smart features are also becoming a key differentiator. From reminders for filter replacements to water quality monitoring and integration with smart home systems, intelligence is reshaping how consumers interact with water purifiers.
Fourth, distribution channels are expanding into lower-tier cities and rural areas. Water purifiers are gradually gaining recognition in towns and villages below the third tier. Economic development has impacted the environment, with water pollution being one of the most pressing issues. Rising numbers of “cancer villages†highlight the severity of this problem. Over 50% of China’s population lives in cities below the third tier, where water treatment infrastructure is often lacking. As awareness of water safety grows, these regions represent a huge untapped market. According to Aowei Cloud Network (AVC) data, the growth in urban and rural markets below the third tier is outpacing that of first- and second-tier cities, signaling a promising future for the industry in these areas.
The water purifier industry is not just about technology—it's about improving lives, protecting health, and building a sustainable future. With continued innovation and expansion into new markets, the industry is well-positioned for long-term growth.Network Accessories,Wifi Adapter,Fiber Optic Network Components,Splitter Fiber Optic
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