A few days ago, Zhong Yikang released survey data showing that the overall average price of the offline refrigerator market in the first quarter of this year was 4,106 yuan, up 524 yuan from 3,582 yuan in the same period of last year, an increase of 14.63% year-on-year, leading the white electricity market. In contrast, the average price of washing machines in other white goods increased by 7.1% year-on-year, and the average price of air conditioners rose by 4.6%.
In addition, from the performance of the color TV market, the Internet TV model that attracts users with concepts and harvests at low prices has already encountered “ceilingâ€. With a large number of new Internet brands entering the smart TV market in various names, sales in the next few years have also been overdrawn in advance. At present, the consumption structure of the color TV market is upgrading to the mid-to-high end. Chinese users are no longer low-priced products, but high-quality products, so the price of color TVs has begun to rise steadily. According to the data of Aowei.com, in the first quarter of this year, the retail volume of domestic color TV industry was 12.15 million units, up 3.0% year-on-year; the retail sales amounted to 40.2 billion yuan, up 3.3% year-on-year. The increase in retail sales was higher than the increase in sales volume. Slightly increased.
Zhu Yuanyuan, deputy general manager of the Ovi Cloud Network's Black Power Division, said that with the e-commerce promotion festival and the World Cup in the second quarter, the domestic color TV market is expected to continue the good momentum of the first quarter. However, the average profit margin of major enterprises in China's color TV industry in 2017 was 1.3%. Compared with the profit of about 8% of other household appliances, the black electricity industry is still operating at low profit.
Many people attribute this round of rise to the rise in raw material prices. In fact, this is not the only reason for this round of price increases in the home appliance industry. In the eyes of the industry, the rise in logistics costs is also one of the most important reasons. According to the “Regulations on the Management of Overrun Transportation Vehiclesâ€, the domestic tonnage of truck overload exceeding the standard for 12 years has been reduced across the entire line, and the outline dimensions, axle load and quality limits of the truck have been clearly defined, which makes the entire logistics industry Start to raise the fee. In addition, the government's determination to shut down environmentally-friendly enterprises is strong, and the supply of home appliance parts is tight, which is one of the reasons for this round of price increases.
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