On June 28th, Shenzhen, TCL & FIBA ​​Global Partner Signing Ceremony, the eye-catching audience found that Xiao Ming Yao Ming, CCTV5 sports channel host, famous basketball commentator Yu Jia and other celebrities also came to the scene. Under the witness of all walks of life, TCL officially signed a contract to become the global partner of the 2019 FIBA ​​Basketball World Cup, the main sponsor of the 2018 FIBA ​​Basketball World Cup Asian Qualifier and the 2018 FIBA ​​Women's World Cup partner. As soon as the news came out, the home appliance circle and the technology circle were full of excitement. Because this is another big move in sports marketing after the joint match between Neymar and the World Cup!
With the success of the International Basketball Association, TCL air-conditioning will give full play to the advantages of the big country brand, combined with the promotion concept of the International Basketball Association, and achieve cooperation and win-win in many aspects.
As we all know, FIBA ​​is the largest international top event in history and has received wide attention from fans all over the world. In this top international event, Chinese men's basketball players who have been with TCL for ten years will compete in the international arena wearing the TCL logo. As an important part of the group, TCL air conditioners, together with the Chinese men's basketball players, show the big country brand style to the world through their own advantages and intelligent strategy adjustment.
Sports marketing has always been an important way for TCL air conditioners to become famous. In April of this year, TCL officially signed Neymar as a global brand ambassador. I hope that during the World Cup, Neymar’s popularity will enable the brand image of the big country to heat up again in the world. Now it seems that the effect is very significant. The footprint of TCL air conditioners has already affected the entire European state along the Baltic Sea, and even far from the global mainstream urban business circles such as Latin America.
TCL air-conditioning signed a series of sports marketing strategies such as Neymar and renewed the Chinese men's basketball team, which injected new vitality into the big country brand. Taking this cooperation with FIBA ​​as an opportunity, the brand strength of TCL air-conditioning big country will once again be extended to the world. It is foreseeable that with the approach of the 2018 FIBA ​​Basketball World Cup, a more individual and younger big country brand will surely be displayed in front of global users. It is worth waiting to see.
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