Starlight Treasure: shuffling for a strong company, more opportunities, go further

The 2016 Gaogong LED Annual Meeting·Golden Ball Awards Ceremony and the 10th Anniversary Celebration of High-tech Production and Research will be held on January 5-6, 2017 at the Venus Royal Hotel in Shajing, Shenzhen.

This high-tech LED annual meeting will once again bring together domestic and foreign business leaders, analyze the overall industrial opportunities and risks, and comprehensively look forward to the trend of technology, market, capital, and other aspects to jointly solve the Chinese and global LEDs in 2016-2018. The "winning" way of the lighting industry.

2016 is a magnificent year. From the beginning of the year, LED chips, brackets, raw materials and midstream packaging giants have raised prices, which undoubtedly shows that the LED industry will return to rationality and health.

“Industry shuffling is the trend. It is a good thing in any industry. It is also a good business. It also means a rare business opportunity. Reshuffle to a strong company, more opportunities and go further.” Zhu Xihe, chairman of Xingguangbao, said.

In fact, most companies on the market are still reducing the price of products by reducing the quality of materials, while Starlight has always insisted on positioning in the middle and high-end market.

Zhu Xihe believes that "core technology plays a vital role in the development of LED enterprises. Only by adhering to the core position of technology and persisting in innovation and development can we actively respond to changes in the market situation and form a good market order."

Starlight's new generation of "fool" filament lights was born. First, the process is simple, and it is not necessary to perform manual point-to-point welding in a specific environment with high temperature; secondly, the structure is simple, and it can be directly inserted and removed on a transparent glass substrate.

Such a simple innovation has changed the inefficiency of the filament lamp in the past, greatly improved production efficiency, released production capacity, and achieved mass production. At the same time, it also changed the "elbow" of low manual operation yield.

In addition, the company's professional ODM market can not be underestimated, in the domestic and foreign companies involved in the field of filament lamps, Starlight Bao has its own patent number, whether it is packaging or filament lamp assembly structure, can be said to prevent problems before they happen. In addition to patent protection, there are many certifications, such as CE, UL, RoHS, etc.

Talking about the layout of the company's ODM market for filament lamps, Zhu Xihe believes that, first, it is positioned in the high-end filament lamp market; second, it hopes to customize the filament lamp ODM for the pursuit of high-quality manufacturers; third, it has certain domestic The market share of the company is promoted to make customized, personalized ODM.

All in all, "products continue to move from the low end to the high end is a necessity, and the company is constantly optimizing and technological innovation to survive in the market." Zhu Xihe finally showed.

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