Sales of 2011Q4 e-readers dropped to 294,400 units

April 6 news, according to EnfoDesk Analysys think tank database released the latest "Quarterly monitoring of the fourth quarter of China's e-reader market in 2011" data show that the overall market sales of e-readers in China fell, as of the fourth quarter of 2011 the overall market Sales volume was 294,400 units, a decrease of 0.3% from the previous quarter.

The sales volume of the Chinese e-reader market continued to decline in the fourth quarter of 2011, down by 0.3% from the previous month. The analysis of the EnfoDesk Analysys think tank indicated that the reasons are as follows:

1. The share of Hanwang e-reader, which occupies a relatively large market share, continues to decline, driving down the overall market sales.

Hanwang e-reader has been positioned in the gift market since it was listed, and it once gained explosive growth. With the emergence of large-scale e-reader manufacturers and the impact of other terminals, the market price has been gradually lowered. Coupled with the lack of content, sales continued to decline, and there is no incentive to pull back. In the fourth quarter of 2011, Hanwang e-readers accounted for most of the market share of the overall market, and the decline in sales volume will directly affect the overall sales of the market.

2, in the face of the impact of tablet computers, domestic manufacturers have no response.

According to data from the EnfoDesk Analysys think tank, the sales volume of the domestic tablet PC market in Q4 2011 continued to rise, reaching 2.36 million units. In terms of reading functions, the performance of e-readers is significantly higher than that of tablet PCs, but tablet PCs have impacted on e-readers in terms of price/performance, variety of functions, and product experience.