The traditional car radio equipment is radio, GPS, remote keyless entry, TPMS and GSM / GPRS equipment, etc., which are relatively independent radio equipment. In the intelligent transportation system, wireless communication technology, in-vehicle vehicle computing platform, information display system and driving control system are organically combined to form a unified ITS ECU or in-vehicle information communication system (TelemaTIcs) platform. With higher requirements, the biggest challenge in the design process is how to integrate radio communication equipment of different standards and frequency points into one. Here, the software radio technology will have unlimited application space.
With the development of intelligent transportation systems and the increasing demand for information communication by drivers, the demand for road-to-vehicle and vehicle-to-vehicle wireless communication technologies is increasing day by day. Various in-vehicle connection systems have begun to enter the market on a large scale, and China's car networking industry has entered a rapid growth track. Although car manufacturers have limited knowledge of Chinese consumers' willingness to pay and ability to pay, they are eager to introduce connected cars to the market. Perhaps the importance of layout in advance is recognized by everyone.
According to statistics, in 2012, mainland China's car sales reached 19.3 million, an increase of 4.3% over the previous year. The industry expects that the market will continue to expand at an annual growth rate of 8.5-10.7% in the next few years, and The development of higher quality and more versatile vehicles. At present, it can be seen that automobile component original equipment manufacturers (OEMs) and major suppliers have begun to invest more R & D resources in order to obtain advanced technology.
The GSM Association (GSMA) has also released the results of a study that elaborated on the huge impact that embedded mobile technology will bring to the automotive industry. This impact can bring revolutionary changes to the driving experience and help Create a connected car market with a global output value of nearly 40 billion euros in 2018, and this market's output value in 2012 was only 13 billion euros.
The research company SBD said that the output value of 32.6 billion euros-that is, 83% of the total output value-will be driven by embedded SIM technology to help new cars realize mobile Internet. This will drive the development of a series of mobile services around safety, security, infotainment, traffic information, navigation and vehicle diagnosis. SBD predicts that, if not all, most new cars will have some form of connection by 2025, which is largely due to the rapid development of embedded mobile technology.
Safety is a consumer concern
The start of the Chinese car networking market began with the OnStar service first introduced by General Motors, and then other manufacturers have successively launched their own car networking services, including Toyota, Lexus, Nissan, BMW and Roewe. Consumers are interested in cars with a communication connection function, but they lack the willingness to pay for embedded connection systems. This is reflected in the fact that Chinese consumers do not value car networking systems when buying cars.
Research conducted by Strategy AnalyTIcs on Chinese car buyers in May 2012 shows that brand, vehicle type and safety system are considered to be the most important determinants of car purchase.
The strong interest of Chinese consumers in car safety makes sense. Not only is China the world's largest and fastest-growing automobile market, its highway death rate is also the highest in the world.
Government initiatives
At present, the most important government initiatives related to automobiles are focused on promoting the development of electric vehicles and restricting the purchase and use of automobiles. However, China's leading position in the global auto sales market and the strong desire of local car manufacturers to implement the latest technology will inevitably promote the adoption of related communication connection systems to solve the three core issues facing the Chinese automotive industry-car exhaust, Road congestion and highway mortality.
The government has a strong desire for traffic management, reducing congestion, and reducing exhaust emissions, especially in reducing highway mortality. However, the automotive industry has not been supervised by regulators when pursuing automotive communication connectivity, because the government has not yet put forward a clear vision for automotive communication connectivity around these goals.
The government welcomes the introduction of the UBI-usage-based insurance model. This alone is likely to lay the foundation for broader initiatives. The UBI measures promoted by the US federal government are expected to ultimately help alleviate traffic congestion and exhaust emissions. Research shows that participants in the UBI program drive less and therefore reduce pollution.
By issuing UBI insurance standards, Chinese regulators have taken the first step towards developing measures based on automotive communication technology to change the driving behavior of drivers; and the UBI module in the car can be used to collect traffic detection data to provide traffic information services, Therefore, the deployment of UBI will improve the quality of traffic data.
Local and international traffic information companies are rapidly introducing traffic information systems to the market, which will help develop more advanced traffic management strategies. Because there is no big data solution to deal with massive traffic data based on car probes and other sources to deal with traffic challenges in advance and in real time, the Chinese government can only simply adopt a vehicle limit plan. Enterprises such as TomTom, Gaode, Century Qualcomm and INRIX are building basic traffic information, and based on this, they can build intelligent transportation systems (ITS).
China may become the world's leading test site
The traffic situation in China is terrible, and reports of severe congestion in China can often be seen in international news broadcasts. In addition, hundreds of Chinese citizens die on the highway every day. There is a demand for advanced security systems in the market, and at the same time, China can save more lives faster than anywhere else in the world.
The results of Strategy AnalyTIcs ’China survey show that Chinese car buyers have a high demand for safety systems and a high willingness to pay for safety systems. Through sensors and in-vehicle cameras collecting and sharing data on cloud platforms, China is likely to lead the world in connected car security systems. In most cases, in-vehicle safety systems are unconspicuous and do not have a single product with communication connectivity, but the increase in the need for lane keeping, blind spot detection and collision avoidance systems will promote safety systems with communication connectivity Innovative application.
Tethering solutions and embedded solutions that connect to cars via smartphones will help develop more advanced security systems. As car sales and production are transferred to China, the laboratories of major automakers around the world have also transferred their R & D and design work to China. Where can industry-leading safety engineers find a rigorous testing environment like China, and such a willing and demanding customer base? China is expected to become the world's leading testing ground for innovations in communication-connected vehicles and safety systems.
The car networking strategy of car manufacturers in the Chinese market today is fragmented, focusing mainly on entertainment information systems and some security and security applications. But Chinese consumers, like consumers in developed western countries, do not accept the Internet of Vehicles service model based on monthly rental fees.
In the next two years, Chinese consumers will focus on connecting smartphones to cars and using applications with high bandwidth requirements in cars, and car manufacturers (including international and local car manufacturers) will improve their communication information-based communication connection Solutions for security systems and vehicle relationship management. Eventually, Chinese drivers will benefit from embedded connection solutions and communication connection systems more widely than drivers from Europe, America, Japan and South Korea. This will help alleviate traffic congestion and exhaust emissions, while opening the long road of reducing highway mortality course.
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