4G era of Chinese mobile phones

If it is said that the development of 3G mobile communications has promoted the development of mobile data services and mobile Internet applications, 4G is the real initiation of the mobile Internet era. The official issuance of 4G licenses at the beginning of the month indicates that 4G's commercialization and entry into the lives of the general public are in sight. In this special opportunity, China Mobile held the 2013 China Mobile Global Partner Conference in Guangzhou on December 17th, bringing together important partners on the terminal industry chain and the mobile Internet application industry chain to discuss the entire industry chain. In-depth cooperation in order to build more innovative industrial ecosystem for the upcoming 4G era.

At the media meeting, Wu Qiang, deputy general manager of OPPO company made a speech. He said: “OPPO is very honored to attend this media meeting. In 2013, the cooperation between OPPO and China Mobile was very successful. It was an uncustomized version of China Mobile. Among mobile phones, OPPO sales ranked first; from January to October this year, OPPO TD-style mobile phones shipped a total of more than 10 million units, and actual sales exceeded 8.9 million units, and the agreement with Mobile Group 8 million units had been completed ahead of schedule. OPPO currently has TD products involving high-, mid- and low-priced segments, and launched a number of single-model products with over one million sales.This year, OPPO also launched TD flagship product, N1, which is believed to bring more surprises to the market. At present, the OPPO has reached the goal of cooperation with China Mobile in 2014 and hopes that the two parties can work more closely together in the 4G era."

After the press conference, China Mobile and OPPO announced their cooperation intention at the ordering meeting. Lu Wenchang, deputy general manager of the China Mobile Marketing Department, and Wu Qiang, vice general manager of OPPO, signed a letter of intent for cooperation in 2014 under the witness of the media. This cooperation laid the foundation for OPPO and China Mobile’s confidence in achieving a win-win situation in the crucial year of 4G's efforts.

At the conference, Wu Qiang, deputy general manager of OPPO company, said when talking about OPPO's strategic thinking in the 4G era: “When the bottleneck and restrictions of communication technology are continuously broken, for the terminal manufacturers, the lack of imagination is the first step. The biggest flaw in the 4G era: On the one hand, we must fully consider the consumer demand in the 4G environment and provide innovative products and services that are more consistent with consumers’ preferences and habits.On the other hand, terminal manufacturers must break the limitations of terminal providers. , boldly go to cross-border and innovation, to stimulate user demand and create a pleasant user experience. Our upcoming flagship product Find 7 is a 4G-enabled mobile phone, I believe we will bring a lot of surprises. "

From overseas markets where 4G development has matured, it can be seen that operators have begun to use data services as their main business, and voice and SMS services may be provided to users without limitation. This shows that the major trend in the future is that mobile phones have become mobile internet products from communication products, and communication is only the most basic requirement. OPPO knows well that the 4G era handset will become a platform for realizing consumers' mobile internet experience. The broader mobile information superhighway brought by 4G will inevitably further detonate the user's mobile network requirements, and the user's mobile Internet experience will fundamentally change. For OPPO, in-depth understanding and excavation of the potential needs of target users is the key to China's mobile phone brands seizing opportunities and exerting greater energy in the 4G era.

Based on strategic thinking in the 4G environment and long-term insights into consumer needs, the OPPO will bring consumers surprise experiences in the following areas in the near future:

Surprise One: Free Video Calls and Interactive Multimedia Experiences

The speed of the 4G era will be 50 times faster than the third-generation mobile information technology. This will make LTE voice and video call capabilities and rich media communications services (ie, VoLTE and RCS) possible. 4G LTE will provide a higher quality and richer communication experience than 3G. In order to meet the user's demand for high-quality and different scenes of video calls, OPPO began to prepare for the relevant hardware and imaging technologies very early to ensure 4G users' call and video experience in many complex environments. For example, if a video call is to be conducted in a noisy and dimly lit environment, the quality of the camera and the ability to reduce noise in a dark light environment are crucial to the user experience. The 4G support for interactive multimedia services also allows users to implement video conferencing, wireless Internet, video customer service and other functions anytime and anywhere.

Surprise II: Have your life steward and health guard

IDC predicts that there will be an average of 1.5 wearable devices per adult in 2020. Some of these are still in the conceptual stage and the technology is not yet mature. In the near future, when the mobile Internet is everywhere and the technical bottlenecks and restrictions are broken, wearable devices will become an extension of our body. For OPPO, the research and development of future wearable products mainly depends on two factors: one is the technical reserves at the current stage, and the second is an in-depth understanding and excavation of the potential needs of target users.

Based on providing cool appearance and excellent performance, OPPO pays more attention to how to meet the potential needs of users and bring surprises, intimate experiences and enjoyment to consumers. Under this premise, OPPO will make bold attempts on wearable devices. On the one hand, OPPO hopes to combine mobile terminals and wearable devices to become life stewards for users, providing practical help for people's daily lives. The O-Click wearable device recently released with OPPO N1 is a bold attempt by OPPO based on consumer insights.

On the other hand, health and medical care are also an important direction for OPPO. Biosensors will provide real-time monitoring of the body's body, emotions, behaviors, etc., as well as better identification of food safety, air conditions, etc., improving our work efficiency and quality of life. For home users, remote family health monitoring will also become a reality.

Based on the development of 4G networks and wearable devices, terminal manufacturers in the future can better use more abundant network medical resources to build mobile medical platforms. As more and more human-health related sensors are used in wearable devices and smart phones, smart phones will become a platform for data collection and relay in the future by connecting smart phones with wearable devices, taking our daily health data. Transmitted to the background (web server), targeted by the expert system to provide relevant comments and suggestions, thus becoming the user's health guards. This will be a very promising service and solution, and OPPO will bring corresponding products to everyone in the near future. Please wait and see.

Surprise 3: Powerful “mobile store” dominated by user demand

In the 4G environment, due to the smoother "bit pipe", the price per unit of bits is cheaper, there will be more, more cool, more interactive (such as through audio and video), a stronger presence and more traffic. Mobile multimedia content appears in the future "mobile store." The convergence and service of mobile multimedia content will be a very important development center for future mobile terminal manufacturers. Terminal vendors will work closely with content providers to develop more converged content platforms to provide users with simpler and more convenient mobile content platform services.

OPPO has had a dedicated team three years ago to actively explore the development of mobile Internet platforms and applications. Such as the launch of application stores, theme stores and so on. OPPO now has more than 1 million active users of its own mobile Internet platform and more than 3 million downloads per day. At the same time, OPPO currently provides cloud services for contacts, text messages, photos, documents and notes. At the same time, it has its own game center and continuously provides in-depth music and video services with third parties.

OPPO's strategic layout for the 4G era also takes into account: For individuals and home users, the demand for 4G is a gradual process, how to bring consumers a high-quality 4G experience and how to cultivate the consumer market. It is a matter that requires OPPO's collaborative operators and other partners in the industry chain to work together.