1. What is Murata's future development strategy in terms of automotive comfort, safety, and interconnectedness? In which areas will focus on R & D?
Jiang Hao: In the context of the constant increase in the proportion of automotive technology, automotive driving has shifted from the traditional pursuit of power to the demand for comfort, security and interconnectedness. In our extensive automotive electronics customer base, more and more companies are engaged in such research and development. In view of this development trend, Murata took a proactive stance from top to bottom to understand the collection situation in a timely manner, understand the trend from the market, understand the demand from the customer, and develop a development plan for the product.
In terms of comfort and safety, important components that will be widely used are various types of sensors. From shock sensors to accelerometers to gyro sensors, Murata has developed market-oriented sensor product development strategies in every aspect. In order to respond to the development of the automotive Internet era, Murata will invest heavily in the development of automotive communication modules and communication devices.
2. Will the car infotainment system and car telematics system fuse in the future? If so, how will it be integrated?
Jiang Hao: The entertainment system and communication system of the future automobile will inevitably merge together, just like the development of mobile phones, from simple communication to the current collection of multi-functional entertainment. Its advantages are self-evident. In the age of information, people, people, people and people, vehicles and cars will be more frequent communication, and more in line with the future needs of intelligent transportation, intelligent highways. By interconnecting the car with the car and real-time telematics, it will be able to timely inform the owner of the road information and road conditions in front, and share it with the management and control center through the information management platform to realize intelligent road traffic management.
From a technical perspective, the integration of entertainment systems with telematics systems will be easier to implement. However, from the perspective of standards, there is no industry-unified standard or specification to guide the development of automotive telematics. At present, various automobile manufacturers are actively developing related Bluetooth or WIFI communication products. Murata hopes to respond to the needs and changes in the in-vehicle communications market by providing a wide range of communication products and perfect technical support.
3. What are your hot technologies for automotive electronics applications in 2012? What strategy will Murata adopt? Will the Internet of Vehicles be hot in 2012?
Jiang Hao: In 2012, we forecast that the hot technology of automotive electronics applications will be related to intelligent transportation. With the release of the National Twelfth Five-Year Plan of Development, intelligent transportation and related vehicle and vehicle communications will be widely available this year. attention. Based on the development trend and pre-judgment of on-board communication, the product department is also actively seeking for the development and planning of such new application products. In order to keep close to the market demand, we have always maintained close cooperation with automotive manufacturers and major automotive electronics suppliers. Communication, I believe this market will be rapidly developed under the joint promotion of policies, manufacturers and users.
In 2012, we believe that it is only a starting year for automotive interconnection applications. With the clear policy guidance and the introduction of relevant standards and regulations, the Internet of Vehicles will inevitably become a hot spot in the coming years.
4. Will the current economic winter lead to huge fluctuations or decline in the automotive electronics market? What strategy will Murata adopt to deal with it?
Jiang Hao: According to the World Bank's forecast, the global economic development in the next two years will maintain a low rate of around 3%. At the same time, we also deeply feel the impact of the world economic shock on China.
In a severe economic environment, the slowdown in global car sales growth has become inevitable. Affected by this, the automotive electronics business will also change accordingly. However, we believe that the current economic situation as a whole will not cause huge fluctuations or declines in the automotive electronics market. As China's GDP has always maintained a 9% growth rate, China's auto consumption market will remain the best in the short-to-medium term.
6. How do you view the future of new energy vehicles? What is Murata's strategy?
Jiang Hao: As we all know, the development of new energy vehicles is closely related to China's energy policy. At present, the global energy contradiction is becoming more and more prominent. In terms of how to use clean energy to replace traditional energy sources and how to effectively and efficiently use renewable energy, companies in various countries are actively engaged in related inputs and research and development. As an important part of the 12th Five-Year Plan, the construction of smart grids has also become the key to the development of new energy vehicles.
According to the countryâ€™s planning requirements for new energy vehicles, by 2020, the proportion of new energy vehicles in China will account for 1/2 of all automobiles, which is approximately 65 million vehicles. This is evident in the large market. Some analysis pointed out that in new energy vehicles, the proportion of automotive electronics costs will increase from the current 10% to 50%. It can be seen that the demand for electronic components for new energy vehicles will expand much more than at present.
In response to such market trends and changes, Murata has actively promoted the application of existing products in general vehicle and hybrid vehicles, and is also actively deploying and planning new product development and application. For example, in the inverter circuit design and charging circuit, Murata has actively promoted products such as automotive grade safety capacitors, high voltage and high capacitance capacitors. In addition, in the battery management system, we are also promoting thermistors and other products.
7. What automotive electronics components are mainly provided by Murata? What are the unique advantages?
Jiang Yan: Murata has always attached great importance to the research and development of automotive electronics related component products. At present, Murata products are involved in all areas of automotive electronics. In addition to the main automotive-grade components such as capacitive and magnetic beads, Murata has various types of sensors and communication modules that meet the on-board requirements, and has a wide product range and a wide range of applications. Murata's automotive-grade products are the result of high-tech and advanced production processes. Its unique advantage is that Murata insists on innovation and continuous improvement from raw materials to production processes, and maintains its leading position in the ever-changing automotive electronics industry. In terms of product reliability, Murata's quality is also guaranteed. From the AEC-Q200 standard for automotive-grade components to the TS16949 certification passed by production plants, Murata's determination in the development of the automotive electronics industry is demonstrated.
8. What new automotive electronics solutions will Murata demonstrate at the 2012 Shanghai Electronics Show in Munich?
Jiang Hao: At this time at the Shanghai Electronics Show in Munich, Murata brought a series of new products.
Including high-voltage capacitors and safety Capacitor products for new energy vehicles, such as Murata's EVC series of ceramic chip capacitors for automotive power, high-frequency high-temperature power electronics for SiC (silicon carbide) semiconductors, and 150 degree operation temperature. In addition, Murata's KJ series safety capacitors are the world's smallest automotive grade safety capacitors for EV/HEV chargers and DC/DC converters. For EMI solutions for engine control modules, we also have common mode choke coil products. In order to respond to the needs of intelligent vehicle communications and intelligence in the future, we have also brought communication modules and sensors developed to improve comfort and safety.
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