Meizu released the Meizu 15 series in Wuzhen. As a long-awaited revitalization, Meizu can be said to give a lot of effort to the 15 series.
In terms of fingerprints, it is understood that Meizu has invested a large amount of research and development costs in the development of the 15 series mobile phones, including the joint development of the world's smallest front fingerprint module with Huiding. According to legend, its single cost has doubled, and the module area is only 33% of the Meizu PRO 7 fingerprint module, while the unlocking speed is as fast as 0.08s, and the correct recognition rate is as high as 99%.
At the same time, according to Meizu official description, "Meizu 15 also built a mEngine sensory engine, which can bring more realistic and delicate vibration effects, while also equipped with a separate pressure sensor chip for the compact Home button, with mEngine Strong combination, the maximum simulation of the physical button feel, let the fingertips vibrate."
It is worth noting that the official mention that the United Huiding launched the world's smallest frontal fingerprint module. It can be seen that in addition to being far ahead in the fingerprint chip, Huiding Technology has also begun to increase research and development on the fingerprint module.
According to Rising Sun Data, in the January-February shipments of domestic smartphone fingerprint modules, Oufei Technology and Qiu Ti Technology ranked the top two in the rankings with 23kk and 13.5kk respectively. Last year, the fingerprint identification module was also the case of Ou Fei Technology and Qiu Ti. Under this momentum, the momentum in the field of fingerprint chips is booming, and Huiding Technology, which has surpassed the signs of FPC, is also divided into modules. It can be seen that the competition in the fingerprint module market is still fierce.
In addition, for the shipment situation of Meizu mobile phone in recent years, it is actually not very ideal. Under the situation that Huawei, Xiaomi, OPPO and vivo have divided the smart phone terminal market, Meizu seems to be a bit thin. According to a report from Mobile News Online, Meizu's mobile phone shipments in 2015 were 20 million units, a growth rate of 350%, while the rapid growth at that time was based entirely on the sea tactics.
In addition, in 2014, Meizu released a total of 7 products, and released 6 products in 2015. However, the "machine sea" tactics also brought homogenization problems to Meizu. Although Meizu released 14 products in succession in 2016, this did not bring about a substantial increase in sales. The annual sales volume only increased by 2 million yoy. 22 million units, not completing the goal of 25 million units.
In 2017, shipments reached nearly 20 million units, a decrease of 2 million units from the 22 million units in 2016, and sales exceeded 20 billion, achieving two consecutive years of profitability. But in fact, the profit in 2016 is partly due to the large-scale layoffs and cost reductions that began in the year.
In the case of unsatisfactory shipment performance, Meizu’s negative news about executives’ infighting in the past was also caused by an uproar in the industry. In particular, Zhang Jia, the director who was dismissed, publicly claimed that Meizu’s vice president, CMO Yang Lan abused power, and designated suppliers to evade taxes and tax evasion had brought a heavy blow to the company’s image.
On the other hand, in 2018, Meizu ushered in the important time node of the 15th anniversary. At this critical juncture, Meizu not only did not produce beautiful results in the previous shipments, but now it is negative news. Therefore, for Meizu, to get rid of the negative influence, use products to win back "dignity" and reshape the classics, it may be the biggest goal of this year.
Therefore, the Meizu founder Huang Zhang personally created the "dream machine" Meizu 15, whether it can make a difference in the middle and high-end market, no doubt has been placed high hopes.
Judging from the current booking situation of the aircraft, according to the author from the official flagship store of Jingdong Meizu, the number of reservations is 138,000, and the main page shows the words "temporarily sold out".
It can be seen that Meizu 15's performance is still relatively good only from the booking situation of 2 days since its listing. It is probably not to disappoint Huang Cheng’s sincerity in personally.
In addition to fingerprints, the Meizu 15 series is also equipped with the user's favorite front fingerprint recognition function. In addition to the classics, Meizu’s record of the world’s smallest and fastest fingerprint recognition module was born. Other designs of the 15Plus have also taken a lot of thoughts, such as the configuration of the industry's top camera, the world's narrowest border technology, and the touch system comparable to Apple's mobile phone.
In general, as the Meizu 15 of the Meizu 15th anniversary, it not only shoulders the influence of eliminating negative news, but also has the desire of Meizu to “return to the classicsâ€. Judging from the current booking situation, it is still relatively optimistic, and the specific situation is still to be further tested by the market and time.
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