LED TV shipments are expected to reach 37 million units in 2010

According to DisplaySearch's latest season "Global TV Shipment Survey Research Report", global TV shipments will exceed 224 million units in 2010. It is worth mentioning that the growth rate in 2009 was only 2%, but it is estimated. This year's growth rate will reach 15%. Not only did the LCD TV market grow strongly, but shipments grew 29% from last year to 188 million units. Plasma TV and traditional video tube TVs performed better in 2010 than previously expected. In terms of LCD TVs, CCFLs are currently in good supply, but the current industry is concerned about the increasing use of LED backlights. Rapid growth will cause the supply chain to be tight.

LCD is still the leading technology of global TV. The market share of almost all regions is over 50%. It is expected that the proportion of Asia-Pacific region will exceed 50% by the end of 2010. In 2010, several factors continued to drive TV demand, including the World Cup, and several countries in Western Europe completed the conversion of digital TV, while several new TV technologies, including LED-backlit LCD TVs, 3D TVs and connected TVs, etc. Will drive the TV market.

2004-2014 Global TV-based application technology shipments and annual growth trend (unit: million units)

In 2010, China is still a key growth area for LCD TVs. As the government expands the subsidy area, it is estimated that LCD TVs will grow by 35% in 2010 compared to last year. The performance of Japan is also quite eye-catching, probably because consumers are replacing the old flat-panel TVs before the end of the government subsidy program, and buying new TVs with stronger functions and more power-saving. Japanese LCD TV shipments are expected to increase by 36% in 2010, surpassing the growth rate of other developed countries such as North America and Western Europe at a rate of three times. In the next four years, the key areas for LCD TV growth will be transferred to emerging markets, such as the Asia Pacific region, which includes India and Latin America.

Plasma TV shipments in the first quarter of 2010 were also quite good, up 24% from the same period last year. As the economic situation improved, the demand for high-definition large-size TVs gradually recovered. Consumers like large-size TVs, but they are still looking for good quality products, and this trend will continue into the second quarter, especially LED-backlit LCD TVs are still quite expensive, so DisplaySearch is repairing plasma TVs in 2010. The volume reached 16 million units.

LED backlight LCD TV shipments are expected to reach 37 million units in 2010

LCD TV shipments are forecast to grow to 188 million units in 2010, in part because LED-backlit LCD TVs are driving demand.

2010-2013 Market share by backlight type and shipment amount

DisplaySearch stats 2009 LED-backlit LCD TV shipments of 36 million units, more than half shipped in the fourth quarter of 2009. In 2010, the brand was more active in launching LED modules throughout the supply chain, but the supply of components could not meet such aggressive shipping targets.

DisplaySearch estimates that LED-backlit LCD TVs will account for 20% of all LCD TV shipments in 2010, and approximately 90% of LED-backlit LCD TVs use edge-lit backlights. In 2011, due to the supply of LED components and the price decline, LED-backlit LCD TVs will become the main application technology in 2012. With the improvement of energy-saving concepts and the introduction of relevant regulations, as well as the thin and light design, CCFL to LED backlight LCD TV conversion speed will be very fast.

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