It sounds like a fun shopping experience, but don't be blinded by superficial phenomena. Behind Amazon GO is Amazon's heavy use of computer vision, sensors, and deep learning. When a customer picks up a product from the shelf, Amazon can use technology to track the product and the customer and automatically put the product into the customer's Amazon shopping cart.
Amazon GO Enlightenment
So, you see, this is not a simple unattended store. AmazonGO is very interested in people’s behavioral data when shopping offline while creating a new shopping experience for customers. For example, picking products, staying time, and whether they will pay attention to other products, etc., which are not available to merchants in traditional retail stores, and AmazonGO can use technology to collect them.
With this data, Amazon can know the preferences and habits of offline customers, improve the new product, display and inventory, and achieve higher operational efficiency.
The emergence of AmazonGO has its unique market environment and cultural background. Amazon's business model is also one of the reasons for this new retail form.
The emergence of AmazonGO has also caused great uproar in China's retail industry. But for the domestic market, AmazonGO is ahead of others. I remember that sesame credit had previously been tested in Hangzhou and other places for 24 hours without shops, and the final actual payment rate was only 82%.
As a developed country, the United States has a very sound citizen credit information system. AmazonGO also has access to this system. If there are illegal customers, it will become a credit bad debt in the citizen credit system.
In addition, the human cost of the US market is expensive, and the original intention of the AmazonGO unmanned store design is to liberate manpower and use technology to complete the service. This is in line with US national conditions.
In contrast, in the Chinese market, the AmazonGO model is not suitable for the local market in the absence of a sound personal credit system and relatively low labor costs. However, AmazonGO has given the retail industry a wake-up call. What is the new retail form suitable for the Chinese market?
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