Electric Technology: LED lighting market has a channel to win the world

[Text/Reporter Tang Guirong] 2012 was the year of the Great Depression of the LED lighting industry. The price of products was reduced by more than 30%. During the year, the production enterprises of 100 million yuan were closed down, and small and medium-sized enterprises were screaming. Did LED lighting go to the bottom of the valley? Where is the spring of LED? To this end, we visited Shenzhen Power Ming Technology Co., Ltd. (hereinafter referred to as “Qianming Technology”) and interviewed Zhang Zhenggang, Director of the Commercial Market Department.

LED lighting market prospects are unquestionable, the success of the first customer development in various market segments

In fact, as a shareholding company of Tongzhou Electronics (002052.SZ), “Dianming Technology” has won recognition from customers in the traffic display industry, with a market share of over 30%. "With the background of listed companies, involved in the LED lighting industry that competes in the Red Sea, the company is not a hurry, but a LED product that is truly recognized by consumers." Director Zhang reviewed the company's development history: "We have always insisted on our company. Mission: To provide world-class customers with first-class optoelectronic products and create an energy-saving world!"

LED industrial lighting and commercial lighting have always been the focus of the development of the company. The company's LED street lamps have been researched and developed for more than three generations since 2007, and commercial lighting has been developed for a new generation every six months. The company is so labor-intensive, it is necessary to tailor the most suitable lighting products and solutions for customers. At present, our target markets are mainly hotel malls, real estate properties and infrastructure projects. After three years of market tempering, we have faced direct engineering customers, carefully supporting all aspects, products and services have been recognized, and the brand has been trusted, which has laid a solid foundation for the company to further expand the market.

At present, the LED lighting business is mainly divided into four major blocks, industrial lighting, home lighting, commercial lighting, and public lighting. In the field of industrial lighting, the company uses Tongzhou Electronics to have more than 1,000 factory customer resources, taking the lead in adopting the EMC energy-saving mode of “energy-saving benefit sharing”, which eliminates the expensive investment in energy-saving renovation and replacement of factories, reduces risks, and gives the company Bring long-term cooperation. In the field of commercial lighting, it has formed a strategic partnership with the first-generation Savills (Beijing). In the field of road public lighting, we have achieved stage results. Our tunnel lights and street lights have been successfully used in many highways such as Zhuhai in Guangdong, Nantong in Jiangsu, Luliang in Shanxi, Guangfo, and Anyang in Henan. In terms of home lighting, because the market is full of three products, the company's strategic goal is to set up real estate property model houses and fine decoration houses. It is really close to consumers, and it is well-known to the people. . For the country's low-carbon life, the world's green environmental protection!

Although the company has mature experience in project planning, the company's LED lighting performance is still in the sales of 10 million yuan. The LED lighting market has a space of hundreds of billions of yuan. In line with the business thinking of "seeking a person, wanting to reach people", the company will focus on cultivating regional distribution agents, cultivating local excellent engineers and channel providers to achieve a win-win situation. To capture the most real needs and promote our successful cases to them, 2013 will be the year of the company's LED lighting project!

Zhang Zhenggang, Director of Commercial Marketing Department of Mingming Technology



LED lighting products have high added value, and the model scheme promotes customers.

In the past two years, indoor LED lighting has grown very rapidly, but at the same time, the market is very chaotic. The threshold for the low-end market is very low, and several junior high school students with electronic knowledge can assemble LED lamps. The biggest noise in the market must be the sale of dog skin plaster. The low price of LED lighting products has reached the limit, and consumers are becoming more rational. The competitiveness of future enterprises is still in the establishment of value-added products and the establishment of marketing channels. LED as a natural advantage of solid-state lighting, the optimization of the driving power supply, the improvement of the heat-dissipation scheme, the improvement of the taste of the light environment, and the intelligent use will enhance the added value of LED lighting.

LED lighting can't take the old road of DVD and color TV industry, dealers also need to grow space. Only by embracing the values ​​of "unity, cooperation, and win-win" can we truly expand our channel distribution and production enterprises. "For the high-end market, to make the brand, we can grasp the market and go further in the field of LED lighting." Zhang said that the "model plan-style" promotion will cultivate a more professional distribution channel and a rational consumer group.

LED lighting products are not limited to lighting, and there is still much room for development in cutting-edge technology.

"The most important technology of LED lighting is the light source and the driving power source, relying on the rich experience of the company in the field of power supply." Zhang Zong said: "The future LED lighting of the company will not be limited to energy saving and long life, in communication, Medical equipment, industrial applications and other fields will shine."

LED plant lights and explosion-proof lighting have been well received by customers; optical communication Li-Fi is also the development direction of wireless communication WiFi; GPS is integrated into the lighting power supply of the mine, integrated with lighting and communication systems; LED high-power lighting as carrier and control signals, can Enter the medical instrument industry. LED lighting products with only energy-saving and lighting functions are not the main direction in the future. The LED lighting market is truly reflected in value-added products.

Shenzhen Dianming Technology Co., Ltd. was established by Shenzhen Tongzhou Electronics Co., Ltd. Display Technology Division on September 1, 2010. It has been producing and selling LED products for 19 years. At present, it is one of the national high-tech enterprises with the largest R&D, production and sales in the domestic LED industry. Companies registered capital of 30 million yuan, specializing in highway applications, commercial lighting, landscape lighting projects, commercial applications and other LED-related products manufacturing and sales and system integration manufacturers.

Some of the qualifications and honors the company has obtained are: national high-tech enterprises, executive directors of China LED Display Professional Committee, member units of China LED Display Standard Working Group, directors of China Communications Engineering Society, and directors of China Transportation Information Technology magazine. “2011 China Quality Miles Customer Satisfaction Unit”, Shenzhen Software Enterprise, Shenzhen Semiconductor Lighting Industry Development Promotion Association Vice President Unit; Shenzhen Electronic Chamber of Commerce Director Unit, Shenzhen Software Industry Association Member Unit. The company's information board and variable speed limit logo won the honorary title of “National Quality Stable Product”. The company has passed ISO9001 quality management system certification and ISO14001 environmental management system certification.

As LCD display in YFJ company that we usually use it to military grade battery ,especially Lithium-ion batteries ,for these battery applications ,we have obvious advantage is that we focus more on shor circuit protection which we follow the US military standard.

Short circuit protection:The following test shall be performed. Charge batteriesas specified in  ; use of 4.6.3 is permitted. Measure and record the OCV. Short each battery across all the positive and negative terminals with a total external resistance not greater than 50 milliohms. After one hour remove the short from across the terminals. Measure and record the OCV. Stabilize batteries at the normal conditions of 4.3.1 for not less than 2 hours. Chargebatteries in accordance with 4.6; use of 4.6.3 is permitted. Stabilize batteries at normal conditions for not less than 2 hours, then discharge the battery in accordance with 4.7.2.3. The battery shall meet the requirements of 3.7.2.3.

Li-Ion Battery With Lcd Display 

Charge voltage:                                 16.8V

Nominal voltage :                               14.8V  (4S7P)

Initial impedance :                            120mΩ

Nominal capacity:                             19.6Ah

Minimum capacity:                            19.4Ah

Communication methods :                  SMBUS data communication

Electricity quantity show:                    LCD Electricity quantity show

Charge current:                                Standard Charging::0.2C5A (3.9A)

  Rapid charge:                                 0.5C5A C(9.8A) Max

Standard Charging method :              3.9A(0.2C5A) CC(constant current)charge to 16.8V,then CV(constant voltage 16.8V)charge till charge current decline to ≤196mA(≈0.01C5A)

Charging time:Standard Charging:      6.5hours(Ref.)

Rapid charge:                                   3.5 hours(Ref.)

Max.discharge current:                      9.8A(0.5C5A)

Discharge cut-off voltage:                 10.0V

Cycle life (0.2C5A/0.2C5A) :              500 items,≧80%DOD; 300 times,≧80%DOD

Operating temperature :                   Charging:  0℃~45℃

                                                     Discharging:-20℃~+60℃

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Li-ion Battery With LCD Display

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YFJ TECHNOLOGY (HK) CO.,LIMITED , http://www.yfjpower.com

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