In the Qingming Festival that was just past, cyber worship has once again become the focus of people’s hot discussion.
With the penetration of the Internet in people's lives, many new rituals have begun to emerge. In addition to burning paper, wiping away gravestones, and offering flowers, there have been live-generation graves and other alternatives.
Live valet sweeping grave to pick up hundreds of orders in half an hour
Before the Ching Ming Festival, some people played the idea of ​​“live valet gravesâ€. A network anchor announced this service during the live broadcast. He received hundreds of orders in half an hour and earned over 100,000 yuan in revenue.
According to the host's introduction, the service for the grave-sweeping grave is divided into three levels: economic package, feeling package, and luxury package. The prices are 688 yuan, 1999 yuan, and 5288 yuan respectively. Including flowers, incense, chanting and other services, can also be adjusted according to customer needs, service coverage all over the country.
During the live broadcast, a pregnant woman living abroad reserved a deluxe package service. When an anchorman was at the grave, he must read the news of the 1-0 victory over South Korea to his father the other day. The father was a football fan before his death.
Xiao Bian found through investigation that services such as “running graves and graves†and “valet graves†are on the Internet. Prices range from tens of yuan to a thousand yuan, and the scope of service is almost all over the country. In addition to the usual forms of worship, customized services can be provided according to the needs of users, but additional money is required.
According to the shop's introduction, customers need to leave a cemetery name, the name of the deceased person, and their own phone, Wechat, QQ, or e-mail to conveniently send photos and videos when customizing the grazing service.
In addition to the behavior of businesses, even some cemeteries have launched live-scanning services. According to the report of Yangguang.com, Nanjing Yuhuatai Gongdeyuan launched this service. Concerned about the cemetery public number, click on the "online cemetery" option will appear "online sacred sweep", "remembering the mourning hall live broadcast" and "tomb cemetery live broadcast" three services, the latter two can be seen on WeChat live broadcast screen .
Live content includes rubbing gravestones, respecting incense, offering flowers, chanting, etc. Grave site will also use VR technology for panoramic display.
According to the person in charge of the cemetery, the “generation swept grave†is mainly for those who are inconvenient to go home or are inconvenient. Dozens of guests booked this service this year. "No accidents will continue next year, including the WeChat video broadcast will continue."
WeChat Weibo added to use scan code, write a letter of grief
The WeChat Scan QR code has appeared on the Ching Ming Festival last year. This year, cemeteries in Zhejiang, Hefei, Tianjin, Harbin, and Chengdu have adopted this form. Using a mobile phone to scan the QR code, you can Online sacrificial offerings.
It is reported that among the 15 city-owned cemeteries in Beijing (the cemetery), 5 have opened the Memorial Site on the official website of the Mausoleum. They are Babaoshan People’s Cemetery, Futian Cemetery, Alien Cemetery, Xi Jing Yuan and Wanfo Huaqiao Mausoleum.
Online worship and traditional worship, as well as flowers, fruits and other offerings, can also write a message in the message board to express their thoughts on the deceased. In some cemeteries in Chengdu, WeChat message will be on the LED screen of the cemetery. Scrolling display.
On Weibo, there are also some netizens who have written letters instead of grave-sweepers. The founder of the deceased man Russ Dead was called by the netizen as a “microblogging enrollment teacherâ€. Since July 3, 2011, it has been established. From Monday to Friday, around 10:00 pm, a record of the lives of the deceased led readers to think Weibo will be released.
This year's Ching Ming Festival, @Death was launched by the deceased person “Death Book†service, and the user initiated memorials by recording the good memories of the deceased. At present, @death had 220,000 fans and released more than 1,000 microblogs and recorded the stories of thousands of dead.
Online Sacrifice Dispute Young People Accept Higher
There is no time for the Qingming Festival to go back to the home to grave the tomb is indeed a reality, foreigners are too busy work, vacation is too short, the situation of online grave-sweeping in the past two years more and more. Although there is a market for demand, this form is still controversial.
Judging by the Weibo users' comments during the Ching Ming Festival, the voices of support, opposition, and neutrality are all there. Some netizens believe that online sacrificial green support should be supported. Some netizens believe that "filial piety cannot be replaced," and netizens have a neutral attitude. They believe that "the mind will remain unchanged, and forms may advance with the times."
According to a recent survey conducted by the Beijing News, over 40% of the survey respondents supported the “WeChat Grave,†suggesting that this approach provides an emotional expression for those who cannot return home; There is no sense of ritual in the WeChat Grave, and it does not express grief and respect for the deceased.
Xiao Bian found out on an e-commerce website that merchants that provide services such as gravening and grave-sew services are not very good. Only a few merchants have 4 or 5 personal payments. Most of the merchants still pay “0-person payments,†especially for a few hundred. Thousand yuan, almost no one cares. And some ritual supplies, such as paper money, tin foil ingots, etc. are selling hot.
The Internet has spawned a lot of new things and using it to solve problems in our lives is an inevitable trend. Some experts said that sweeping should focus on the purpose and do not care about the form. What we need to focus on is not whether the “WeChat Grave†is desirable, but how to guide the sacrificial offerings to return to the truth, advance with the times, and pass on. What do you think?
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