BesTV changed face: Where is IPTV and OTT?

First, the IPTV market, scenery is no longer

Making a fortune from IPTV has brought about the glory of listed companies. However, with the several major adjustments of BesTV's internal staff, IPTV is still the main cash cow of BesTV, but its influence within the company has been increasingly reduced, including policy factors. The reality of the growth of the OTT industry is the need for new leaders to innovate.

In recent years, BesTV has gradually weakened the influence of IPTV in the provinces. The local secondary broadcast control platform gradually cuts off BesTV's users, causing it to return to the CP role. Although BesTV also tried to upgrade IPTV to OTT, its previous strength has made operators not want to repeat the same mistakes and have little effect.

As the first-level broadcast control platform jointly owned by BesTV and CCTV, Aixiang TV Co., Ltd. has been making little since its establishment, even under the support of the General Administration of Directorate, as a first-class broadcast control platform and various places. The docking began, but both in terms of the efficiency of the docking and the subsequent effectiveness, the sense of ceremonies was better than actual.

In particular, this year's Wyatt Me incident, which was jointly opposed by television stations from all over the country, has exposed the weakness of its influence while allowing it to lose face. It is reported that the recent executives who fell in love with television from BesTV have submitted their exit reports. The internal system that fell in love with television has begun to change from a "joint venture" to a "sole proprietorship." In addition, the old batch of old premises where BesTV first opened its borders has basically disappeared. With BesTV's future in IPTV, it is no longer the scene.


Second, radio and television market, re-take IPTV Road

Recently, BesTV is very active in the broadcasting and TV market. With BesTV's capital strength, it has in-depth cooperation with local radio and television companies, such as the shareholding of Gehua Cable, and Gehua jointly pushes OTT Xiaohong Box and Gehua TV; and it has an equity stake in Shaanxi Radio and TV Network to promote DVB+OTT. Wait.

To some extent, BesTV has entered the broadcasting industry and is trying to use its platform, content, and capital advantages to create an IPTV model in the field of broadcast and television through joint operations. After all, the vast TV user base of radio and television and the status quo of radio and television have not yet been developed is a place to attract BesTV or even Huada and other companies. The prospective picture also helps to gain recognition in the capital market.

However, although Radio & TV Cable has the need to rely on external forces to promote the power of self-reform, if only content-based content and platforms are loosely collaborated, then it is very likely that BesTV will also face a variety of external factors. For example, IPTV is being squeezed out of the market, so it is tied to capital, in-depth binding, and has certain right to speak. This is a guarantee for BesTV's business development.

However, in the cooperation in the broadcasting and TV market, the problems encountered may be far greater than IPTV. After all, IPTV is a natural complement between BesTV and telecommunications. However, it is difficult to avoid a conflict of interest with Broadcasting and Television. The pattern of the mechanism makes the reproducibility weak. The ideal fullness and realistic sensation are the status quo of many radio and television cable developments.

III. OTT Market, Strategic Transformation

After the listing of BesTV, Yu Wei, the IPTV provider, has deployed the OTT market. However, after experiencing the policy of the General Administration of Administration in the second half of 2014, after suspending the rectification, the original market cooperation has had a great impact. In particular, some home appliance companies that have already cooperated have also changed their flags. After that, BesTV’s internal structural adjustments, the changes in personnel and the uncertainty in the cooperation, brought about the success of BesTV's collaboration in the cooperation of the entire Internet TV.

In this new round of cooperation, BesTV has put forward a platform strategy strategy on many occasions. In other words, BesTV does not end-to-end solutions, does not do terminals, and does not manufacture its own hardware. All of its energy and capital will focus on two things: content and service, and the ultimate in content and service, and thus Deep complementary cooperation between terminals and equipment to achieve a win-win situation for both parties."

However, the hardware did not touch the remnant, BesTV announced on June 18, shares in shares of Mega shares into the terminal hardware, the two sides jointly create a closed-economy Internet TV ecosystem business model.

According to the announcement:

"The cooperation between the two parties will be mainly focused on the cooperation of Internet TV business, hardware cooperation, marketing cooperation, etc. In the field of Internet TV business, all self-owned brands of Internet TV terminal products (including but not limited to including set-top boxes and integrated machines, etc.) BesTV's BesTV Internet TV integrated broadcast control platform exclusively docks, and strives to develop at least 10 million Internet TV monthly active users through three years of cooperation; in hardware, S-Chip as a Bestom B2C-end Internet TV independent brand custom terminal exclusive supplier, S-Chi shares It is necessary to give BesTV a greater degree of concessions; in terms of marketing, both parties will also cooperate in online sales of TV shopping and e-commerce, and promotion of traditional and new media advertising marketing."

In other words, BesTV has started to participate in hardware production and has to do its own terminal. And Megachi is the exclusive supplier of BesTV's own brand. This and BesTV’s idea of ​​a platform strategy that was not made before the hardware was a major reversal. The impact of cooperation with BesTV's newly launched home appliance terminals is also significant. From the original complement of resources into potential opponents, this will somewhat be a bit of a taste.

At the same time, with the acquisition of popular network by Zhao Chi, Luo Jiangchun, who is responsible for the Internet TV business group of BesTV, will also enter the company with its popular team. Then BesTV's Internet TV business group is facing a new round of restructuring. This is once again at a loss for BesTV's newly entered Internet TV market.

BesTV's policies, content, technology, platform, and hardware of S-Chip, BesTV's Internet TV strategy are also changing from the original platform strategy to a true end-to-end strategy.

So, how far can end-to-end BesTV go in the Internet TV market? It is still in the layout stage and it is difficult to make a conclusion. However, the final judgment of the end-to-end strategy of Internet TV may not only be the amount of content and the quality of the technology, but it is based on the measurement of how much the value of the terminal that lands on the floor is realized. This will be a new test for BesTV.

The wind is always blown by the wind

From the evacuation of IPTV services to the transformation of the broadcasting and TV market to the OTT market, content and capital are becoming the two most important players in BesTV's future strategy, relying on the radio and television resources behind them to integrate more content. Capital participation, penetration of the industry chain, through the acquisition of radio and television broadcasting transmission channels, control shares in shares of Zhao Chi hardware resources, and ultimately realize the content of the realization of the capital market and the story.

From 2005 to 2015, ten years of reincarnation and frequent transits, BesTV, which has driven the emergence of new television media in China, began to fade out of sight. In 2015, East Bead (formerly BesTV) was strategically deployed in the first half of the year, but it was only in the second half of the year. Truly test the beginning of its market effectiveness. hope everything is fine!