As the only listed company in the world that has successfully integrated vertically in the LED field, Zhen Mingli Group has a complete production chain including components such as chip manufacturing, LED packaging, LED applications and controllers. After the group's high-level expert group surveyed and discussed the upper and lower reaches of the LED, Heshan Lide Electronic Industry Co., Ltd., which is in charge of LED package sales, will focus on the SMD series this year, focusing on 3528 SMD LEDs for other downstream LED lighting. The application provides high quality LED package products.
The advantages of SMD in downstream applications
Through the investigation and discussion of LED on the middle and lower reaches of the group, Heshan Lide Electronics Industrial Co., Ltd. believes that SMD products have much room for brightness enhancement and cost reduction on the upstream chip side than other LED products, and are owned by downstream applications. Larger market demand, especially in the wake of the large-size LED backlight and LED lighting continuous fever, SMD product demand will rise sharply from 2009 to 2010.
First of all, SMD is widely accepted and widely used in products such as light bar tubes. Not only for the light strips used in backlight modules, LED bulbs, LED fluorescent tubes, but also most manufacturers use SMD as a light source, rather than a light-damaged Lamp as a light source product.
Secondly, through our observation, the brightness of SMD is increasing very fast. In 2009, the chip for 3528 SMD LED produced by our company has reached 7 lumens, and it may increase to 10 lumens in the future. Big room for improvement.
Once again, SMD products have high luminous efficiency, low cost and fast production speed. SMD products are driven by low current, and the luminous efficiency can reach 110-120 lumens per watt, which is much lower than high-power LED. At the packaging speed, one machine can seal more than 200,000 SMD products a day, which can be 60-70,000 more than other types of LED products.
3528 SMD LED light is round and uniform, suitable for illumination, large illumination area; 3020 SMD LED light is rectangular, which is the main light source used for backlight. Because the 3020 SMD LED used for backlighting is different from the white light color of the 3528 SMD LED used for illumination, and the current 3020 SMD LED production capacity is mainly supplied to equipment and panel manufacturers, there is no excess capacity to meet The demand for the lighting market, plus 3528 has been used in the auxiliary lighting market, the market is more customary, so 3528 SMD LED will be the main source of light in the future lighting market.
Strong downstream demand support
In 2009, the demand for LCD panel backlights became the main growth driver of the LED market. From the notebook computer display panel, LEDs were used as backlights, and LCD TV panels began to adopt LED backlights. The demand for LEDs rose sharply and the market began to heat up. Especially in large-size TV backlights, in 2009, whether it is Samsung, LG, Ruixuan, Sharp, Panasonic and other international manufacturers, or domestic domestic manufacturers such as Hisense, TCL, Skyworth, Tongfang, etc., have launched various sizes. The LED-backlit TV enhances the proportion of LED-backlit models. According to experts' prediction, the use of large-size TV backlights brought by Samsung as a pioneer has only zero penetration at the beginning of the year. In 2009, the penetration rate was less than 4%, and next year it is expected to reach 10%. In 2012, it will reach 40%. .
In addition, in the new market, new applications, and the LED lighting inspection standards in early 2010, the LED lighting market in 2010 has grown considerably. It is estimated that from 2007 to 2012, the global LED lighting market will grow at a compound annual growth rate of 28.5%. In 2012, the global LED lighting market will reach US$5.29 billion. According to Philips' prediction, LED lighting will account for 90% of the total lighting market in 2020, and traditional general lighting will only have a 10% market share.
The US iSuppli company is optimistic about the growth potential of the LED industry in the next few years. It is estimated that it will grow by double digits every year. By 2013, the global LED industry's turnover will reach 14.3 billion US dollars, nearly double the growth rate in 2009. The global demand for LEDs in 2009 is estimated at 68.7 billion units. By 2013, demand will grow significantly to 124.4 billion units, and the demand is staggering.
NEONEON Silver Rain SMD package strength
Lide Electronic Industry Co., Ltd. has set up an LED packaging factory as early as 2002, and has rich experience in LED packaging and talent reserve. After years of development, Lide Electronics has nearly 100 kinds of LED packaging patents, ranking first in Guangdong Province, far surpassing other domestic counterparts, and even more than some packaging companies in Taiwan. In 2008-2009, the company spent huge sums of money to strengthen automation in the field of LED packaging, and introduced advanced machines for information automation, which not only greatly improved the brightness and stability of LED packaging products, but also expanded the production capacity of LED packaging. The annual output of LED packaging products reaches 5.4 billion. In addition, in order to further reduce the cost of LED packaging, in 2008, Lide Electronics Industrial Co., Ltd. invested 40 million US dollars to enter the LED upstream epitaxial chip field, and introduced the world's most advanced equipment and advanced R&D team from MOCVD, and established its own wafer factory. A wafer and packaging business group integrating upstream epitaxial growth to midstream wafer cutting and downstream LED packaging integration is formed.
Secondly, the R&D team of Lide Electronic Industry Co., Ltd. has made great breakthroughs in SMD packaging products through unremitting scientific and technological research. The main achievements are:
Brightness improvement: After the efforts of the R&D team, the LED chips used in the SMD series have increased the brightness by 22% compared with the original chip. Through repeated tests and tests, the phosphor formulation has been adjusted to improve the packaged SMD. The product has 10% brightness.
Cost reduction: Automated large-scale production of large scale will greatly reduce the cost of the company's SMD products. Through the introduction of automated machines last year, Lide Electronics Industrial Co., Ltd. has been able to achieve an annual output of 5.4 billion LEDs. The company plans to continue to expand its production capacity in 2010, bringing lamp capacity to 6 billion units and SMD series capacity to reach 1 billion units. Among them, 3528 SMD LEDs account for 77% of the total SMD, reducing the cost of the overall package.
in conclusion:
Benefiting from the strong growth in backlight shipments of LCD TVs and notebook computers, and the rapid take-off of LED lighting, the LED market will continue to maintain steady growth in 2010. In this LED industry collective carnival, Heshan Lide Electronics Industry Co., Ltd., which has vertical integration of the upper, middle and lower reaches, will lock the LED lighting market with SMD series products, continue to maintain and expand its leading position in the LED packaging industry, and lead the LED industry to become more brilliant. s future.
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