On the afternoon of July 26, Thunderbird Technology made its official debut on the fifth floor of Shenzhen's TCL Multimedia Building. Both TDL Group Chairman and CEO Li Dongsheng, as well as Thunderbird CEO Guo Yan, were present at the unveiling ceremony.
The event was marked by a unique approach to lighting the brand logo. Li Dongsheng and Guo Yan took turns pedaling specially designed power-generating bicycles. As their efforts rapidly charged the system, the lights surged, illuminating the Thunderbird Technology logo in dazzling brilliance. This symbolic act represented the brand's vitality and forward-thinking spirit. The energy of the moment was palpable, with music, cheers, and applause filling the air, turning the venue into a sea of celebration.
Thunderbird represents a bold step for TCL Group as it ventures from traditional manufacturing into the realm of intelligent software and internet-driven services. By leveraging its extensive resources, the company aims to create synergies across its operations, fostering growth within the industry and offering young users an unparalleled internet TV experience. This initiative is expected to positively influence the direction of the Internet TV sector.
During the ceremony, Thunderbird CEO Guo Wei emphasized the importance of user support in propelling the brand forward. To express gratitude, Thunderbird announced the 26th of every month as "Rainbow Fan Day," promising exclusive discounts and benefits for its loyal fans. The company remains committed to delivering innovative products and quality services to enhance users' lives.
Since its launch in March, Thunderbird has quickly gained recognition for its commitment to simplicity and excellence. Its initial lineup of smart TVs—models I55, I55C, I49, and I32—received acclaim from both media and consumers alike. Notably, the positive feedback on Jingdong reached an impressive 97%. Furthermore, during the "JD.com 618 Shopping Festival," the Thunderbird TV I55C claimed top sales in the category of internet curved TVs. These achievements have not only validated the brand's product prowess but also attracted significant investment. On July 5, Thunderbird secured a 450 million yuan capital infusion from Tencent, along with robust content support, accelerating its growth trajectory.
Under the leadership of Li Dongsheng, TCL has consistently shown strong backing for Thunderbird as a pivotal component of its digital transformation strategy. Li Dongsheng emphasized the importance of delivering superior products and exceptional user experiences. By combining TCL's robust financial foundation, research capabilities, and supply chain expertise with Tencent's vast content library and advanced technologies, Thunderbird aims to establish itself as a dominant player in the Internet TV space. His words echoed a call to action for young professionals, encouraging them to embrace innovation and seize opportunities.
The establishment of Thunderbird Technology signals a new chapter for the TCL Group and the broader Internet TV ecosystem. Supported by the combined strengths of TCL and Tencent, the brand is poised to make waves in the market. With its innovative spirit and strategic partnerships, Thunderbird Technology is destined to redefine the future of smart entertainment.
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