Since the development of Internet TV, competition has remained mired in the turmoil of topical marketing competitions and hardware competitions. On the other hand, the demand for innovative value of the products themselves has rarely been seen. In fact, consumer demand has changed. Bustling marketing, pale prices, and unclear hardware are no longer the primary concerns of mass consumers. Recently, Coocaa and Tencent jointly released the 32-inch Penguin K32 Internet Smart TV, with a clear-cut position in the city's drifting men, women and ants. It appears to be a special case, but it also reveals a strong "human touch."
Death does not change the old style of Internet TV competition model
At present, several major core models of Internet TV competition still focus on topics. Relying on the cost advantage brought by online sales, it desperately reduced the terminal price, and strived to defeat the opponent with “one less dollar than the opponent†model; the marketing model was dominated by war of words and tearing the X war. It seemed that the bottom line was not the least. Can cause consumer attention, and then feedback to the so-called "1 second sold out" game ...
The old-fashioned competition model highlights the lack of strength in Internet TV innovation and the lack of ideas to break through the current difficulties. If we still follow the competitive model of smart phones, it will be difficult for Internet TVs, which have never been changed, to develop significantly. Because consumers are already tired, nobody pays for these shows.
Unveiled to open up a little penguin K32 main humanistic feelings
Whether it is in the north of the Royal Park, or the young people who are struggling in Guangshen, the daily repeated and tired work will make them even more deeply miss the warmth of the “homeâ€. In memory, television is always the symbol of the family, and it is the center of family life, occupying a large part of family entertainment.
Cool open new Internet TV products, the little penguin K32, is known as the "best gift for wandering youth." Easy to transport, built-in WiFi, smart system, Tencent source, is the characteristics of Coocaa's K32 as the world's first 32-inch smart TV product.
The positioning of CoolKing Little Penguin K32 for “Bogging Youth†is not an empty concept. Only two MAC lightweight body sizes, portable packaging for the walk away, shockproof packaging design, and cooperation with Tencent video resources, including free Hollywood movies, domestic cinema lineups, HBO/NBA Exclusive copyright, American drama, ball game resources, etc., all constitute the specific elements supporting the positioning of the little penguin K32.
Cool open little penguin K32 let wandering youth, with a true foothold.
protracted war! Market will prove everything
After experiencing multiple price wars, the price of Internet TV has dropped to a freezing point, which is almost the same as the price of a low-end mobile phone and a bag. However, television is far from being a fast-moving consumer product compared to the faster frequency of smartphone replacements. Its use cycle is as short as three to five years, but it is about ten years longer.
The competition of Internet TV is a protracted war. The choice of consumers will be more cautious. It is by no means a simple marketing, topic or other factors can affect the product quality, function, brand value is always the core.
Coolstart Penguin K32 youth starting price, only 1199 yuan. Taking product orientation and marketing on the line of humanistic feelings is a challenge to the traditional competition model, which means that it really out of the fight for configuration, price-to-price ratio, and war of words.
It is not clear that the K32, a cool penguin who has made a fresh road to a new path, can set off a new wave of appeals for Internet TV products through a clean, human touch. After all, the market will eventually prove everything. However, precise positioning, innovative and targeted design, etc., these "bold" innovations are worth learning from the Internet TV industry.
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