Development Status and Market Trend Analysis of LED Headlights

1. Overview of LED headlights  

LED headlights (Ledheadlight) are based on light-emitting diodes and are used in auto parts for headlight replacement. If a car is used for a long time, the headlight bulb of the car will be damaged and aging, causing the brightness of the lamp to become dark or not bright, and it needs to be replaced. At present, everyone chooses to buy better products and replace them instead of going to the garage to make this product a demanding product.


On the EBAY platform, LED headlights, which are just-needed products, have always been one of the relatively popular products in the US market. However, due to the influx of Chinese sellers, this market has a tendency to be bad, and finally became a Shura field where several big sellers have smashed the price of each other. It has been four years since the emergence of such products in EBAY in September 2011. What is the current product at the EBAY US station?


2, LED headlights 2014-2015 ebay market trend analysis - steadily rising market space


The Bidoro cross-border e-commerce incubator service platform understands that the overall trend is rising in the search fever of Ledheadlight in EBAY, which proves that from the customer's point of view, the degree of attention of such products in the past few years has come. The higher, and the regularity of reaching the peak at the end of the year at the beginning of the year.


According to EBAY.com's sales data, these products have peaked in two years, one in February and March, and the other in December, but usually enters a trough in January. The total market volume and product unit price are in a relatively stable upward trend, and the annual growth rate can reach 20%, which does not belong to a rapidly developing market. However, compared with the digital products with faster market replacement, the low frequency of technological innovation makes the product itself in a relatively stable state, and it can be seen that the same trend can be maintained in the next few years.


3, LED headlights recent eBay market sales and the proportion analysis - the market share of the melee


Combined with the heat of the entire large LED lamp, we can look at the recent sales of this product on the EBAY platform.


The Bedolo cross-border e-commerce incubator service platform learned that the market share of the entire LED headlights was relatively concentrated before 14 years and October, and more than half of the sales and sales were concentrated in the top 20 sellers. . However, after the 15 years of March, the sales volume of the overall market has not changed much, the sales volume and sales ratio of the top 20 sellers have dropped significantly, indicating that the small sellers (20 sales) After the seller) began to occupy more market capacity. In this case, for small sellers, the gap in the quality of the account before the big sellers and the big sellers has reduced the influence on this product, which is the opportunity to occupy market share and expand the impact of such products. At the same time, more new configurations and newly designed products can be invested in this gap in the gap of the influence of big sellers to test the market feedback on new products.


4. Comparative analysis of sales prices of different markets and different models - a market environment with a qualitative speech


The Bedoro cross-border e-commerce incubator service platform learned that the headlights product will not be dragged into the quagmire of the price war because of the bad market, and the quality can be guaranteed, supplemented by an appropriate price, not only to guarantee the product. Its own profit rate, can also be used as the first shot of the product and even the account name in this category, better to attract buyers' attention.


The same situation is also reflected in AMAZON's Lightingbulb catalogue sales rankings. Among the top 100 products, the price of more than $20 is also a considerable part.


At this point, for the seller, the excellent and stable supply source of quality is actually the decisive factor for whether or not to make this product. On this basis, if you can talk about a price-effective supply price, the seller itself is An excellent sales opportunity.


5 Conclusion


As a just-needed product, the LED headlights are analyzed thoroughly in the UK and the US, and each year they expand their capacity at a relatively stable pace, reflecting the year-on-year growth in customer demand. However, due to changes in market conditions this year, small accounts that could not have won a space under the price war of major monopoly sellers have seen the opportunity to open the market with this product. And the cost-effective, stable and high-quality supply will become the sharp fangs of this part of the seller in the tiger's mouth.

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