From the perspective of big industries, the biggest industrial opportunities in the Internet of Things era will be left to companies that provide solutions or service-oriented enterprises that provide new technologies. The price of a single device is not large, and the profit is not high. It is really great.
Recently, the smart lighting market is very lively. At the 2016 CEBIT show in Hannover, Germany, Huawei released the industry's first multi-level intelligent control lighting IoT solution, which is said to save 80% of its electricity consumption. ZTE is also not afraid to let it go. At the exhibition, it also launched the industry-leading "Blue Pillar" intelligent street lamp integrated solution integrating street lamps, charging piles, base stations and smart city information collection. Vodafone and Philips Lighting signed a cooperation agreement on intelligent lighting systems, and giants such as Cisco and GE have already had their own layout in this industry.
The layout of the giants has made "smart lighting", a market that has long been an aesthetic fatigue for consumers, open up new ideas, because smart lighting is not a new concept, if you search on Taobao or Jingdong, about smart bulbs and There are thousands of products for smart sockets, but there are not many bright spots in many products. The function is nothing more than remote control. A better one can also be used as a meter. Closer to home, this article can not be used to vomit.
Upstream companies can really be promising
Because of the huge volume of the market, intelligent lighting has a broad market base, whether it is industrial-grade street lamps, buildings, landscape lighting or consumer-grade home lighting.
According to The Climate Group, the number of street lights in the world is about 304 million, and will reach 352 million in 2025. Streetlights everywhere in the city, while bringing convenience to people's lives, the huge energy consumption and high management costs of the city also make the city managers painstaking. Huawei's solution can save energy, reduce costs, and perform data monitoring. Companies like Huawei must first emphasize the pain points of current urban management, and more importantly, protect profits.
John Couch, vice president of connected lighting company Gooee, said more directly: By 2019, smart lighting systems using IoT technology will bring about $550 billion in revenue to software and services, while hardware sales The revenue is only $50 billion. IoT technology can connect various lighting devices and fixtures with intelligent networks, thereby saving up to 80% of electricity usage.
Although the above figures are not necessarily correct, the proportion distribution is very reasonable. For LED lighting companies, only the hardware sales revenue can be shared at present, so how to ensure the share of this cup while at the same time, can also benefit in software and services, LED lighting leading enterprises pressure is not small.
From the big industry, the biggest industrial opportunity in the Internet of Things era is left to companies that provide solutions or to provide new technology service companies. From the above data, it can be seen that the price of a single device is not large, and the profit is also It is not high, and the upstream industry is truly promising. This is why the smart lighting market has the biggest opportunities. The most profitable companies are Huawei and ZTE, which are solutions and technology support.
Although the upstream industry is the gold mine, but how can the intelligent lighting of this "sweet" be less important to the home appliance enterprise? In recent years, the business of home appliance companies are also facing the traditional business to smart appliances Business transformation. A single smart home appliance product does not bring the actual user experience to the consumer, and the complete smart home solution is difficult to bring benefits in the short term due to the respective operating system and high price.
Therefore, smart lighting will become the smart home product that home appliance companies are most likely to expand first. In particular, color TV companies are likely to turn smart LED lighting into the next battlefield. At present, Haier and Midea have already laid out lighting business in advance, especially LED lighting.
However, it can be seen that the focus of smart home lighting for home appliance companies is still focused on consumer-grade applications, but consumers have high expectations for smart lighting for home applications, and single products are difficult to meet consumer demand, so smart lighting For home appliance companies, it is more important to carry out strategic layout and development as an important part of the company's complete smart home system. This has been verified in Haier, Midea, Changhong, TCL and other home appliance companies.
Smart lighting is also a fierce competition for home appliance companies, so the competitiveness in this area is not as good as that of Huawei and ZTE.
How to break the traditional home appliance business
Having said that, traditional home appliance companies are not rehabilitated. As long as they understand the trend of intelligent lighting, they can do something else.
2016 smart lighting will have several trends:
Trend 1: Expanding into the home field
Compared with the home, the office and business environment are obviously more suitable for the efficient and energy-saving intelligent lighting. Therefore, when the Chinese intelligent market is not yet mature, the application areas of intelligent lighting are mainly concentrated in the fields of business and public facilities, hotels, exhibition venues. In the municipal engineering and road transportation fields, the adoption of intelligent lighting is more used.
This situation will gradually be reversed. With the development of domestic intelligent lighting R&D and production technology and the promotion of product promotion, the application of intelligent lighting in the home field is expected to become popular. Studies have pointed out that the combination of new lighting sources and lighting technologies, such as smart technology and electronic ballasts, will create a new lighting technology platform with an infinitely broad prospect for applications ranging from smart home lighting to intelligent urban lighting. A new high-tech and high-scientific lighting culture is being created.
Trend 2: Intelligent lighting that pays more attention to human behavior
All technological achievements should serve humanity. In the initial stage of development, intelligent lighting is often caught in the blind pursuit of technology. The superposition of functions and the setting of hunting psychology have led consumers to be skeptical about smart products for a long time. There is a spit.
With the development of intelligent lighting becoming more and more mature, intelligent research around human experience will become the mainstream, based on human behavior, visual effects, visual physiological psychology research, develop more scientific content, people-oriented efficiency, comfort and health. Intelligent lighting. The combination of intelligent technology and lighting makes lighting further meet the lighting needs of different individuals and different levels of the group. It is an indispensable technical means to satisfy the needs of ordinary people and meet individual and individual needs. This should also be intelligent lighting. The direction of development.
Trend 3: Open unified standards, good interoperability between different vendors' products
If different R&D manufacturers are willing to listen to the voices of end consumers, they will find out how much trouble they have brought to consumers. Because of the high technicality and strong correlation of the system, the intelligent lighting products have higher probability of occurrence than traditional lighting. Some people in the industry even said that “more than 90% of smart home products cannot be bought directly by users directly. It is the norm to install and use, the lack of after-sales maintenance." Under this circumstance, if the products of different manufacturers have fewer obstacles in performance, and the smart products have their uniformity, consumers will save more trouble. Of course, this needs to wait until the smart lighting develops to a more advanced stage, and it will become more popular in the end market and become a consumer lighting product.
Trend 4: Personalization, diversification, value added
Nowadays, consumers have different personal preferences, and a single function cannot be satisfied. The personalized setting of the product will undoubtedly be a highlight of attracting consumers. According to the user's personality preferences, intelligent lighting products can also provide personalized services in order to become the mainstream trend of future consumption.
What the home appliance company needs to be clear about is that smart lighting will not exist only as a light, a switch, it will be connected with the home to become a home system, providing users with a comfortable environment and services. With the integration of smart homes, smart cities and the Internet of Things, intelligent integrated solutions connect different smart items into a smart blue ocean.
Although the current smart lighting control field has not yet formed a large-scale national consumer market, the major manufacturers will be able to develop more excellent products that are close to the actual needs in response to the trend and continuous efforts. The ingenious wisdom lighting is an excellent access point for smart homes, smart cities, and the Internet of Things. The enormous energy it contains will not only bring innovation to the entire lighting industry, but also have a great impact on lighting-related industries.
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