Gas water heaters have become a key driving force for the growth of my country's water heater market.
In the first half of 2018, Zhongyikang estimated that the volume and value of gas water heaters nationwide increased by -1.8% and 5.8% respectively. Although the 2018 mid-year test of the gas water heater industry did not produce satisfactory answers, it is gratifying that in the primary and secondary markets where consumption levels and consumer concepts are at the forefront, gas water heaters have already grown from popular consumption. The obvious trend of shifting to comfortable consumption, which undoubtedly provides a rich soil for the upgrading of products.
According to data from Zhongyikang, from January to May of 2018, the average retail price of gas water heaters increased by 9.84 percentage points year-on-year to 3114 yuan, and this price increase was the fastest among all water heater categories. Technological innovation has become a new driving force for the gas water heater industry. "Zero cold water", "CO security", "1.25 seconds instantaneous ignition", "self-adaptive prediction system", "intelligent constant temperature"... etc. The new technology and new patents of the company, while demonstrating the company’s R&D capabilities, are also sending a clear signal to the market that the price is no longer the first element for consumers to purchase gas water heaters, and the comfort and safety of the bathroom experience And intelligence is the new driving force that drives the development of the entire industry.
Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, said that with the improvement of the pipeline network and the improvement of housing facilities, as well as the unique advantages of the product, in the short term, the scale of gas water heaters will continue to expand.
When safety, constant temperature, and intelligence become the standard configuration of the product, product art has become the next breakthrough direction for gas water heaters.
Recently, in order to change the fetters of installation freedom caused by the innate pattern and storage density of Chinese kitchens, Midea launched a new generation of innovative products-Midea constant temperature gas water heater Mini Spa. There is no redundant design language, and the design spirit of "break away from the house". Perfectly shaping the elegant texture, achieving the ultimate "small".
In addition to innovative breakthroughs in appearance, the Mini Spa gas water heater is also a work of "internal and external repair", with powerful functions of dual regulation of water and air and intelligent rise. While achieving a slim volume, it has 13L and 16L of large water volume.
When the gas water heater is no longer a cold product, but a work of art, a "good thing" full of life, it can better satisfy people's pursuit of the concept of high-quality life and interpret the social status of "light life".
The relevant person in charge of Midea introduced that in terms of product aesthetics, Midea water heaters not only win people's favor with smart technology, but also hope to impress consumers in design aesthetics, so that each product becomes a perfect combination of pragmatism and artistic aesthetics.
Through a variety of aesthetic appreciation and tasting, Midea explains to consumers the spatial aesthetics and design aesthetics embedded in the products, and deeply interprets the sense of quality. This formally persists in the spirit of product research and development centered on consumer demand, allowing Midea water heaters to achieve market leadership. According to data from Aowei Cloud Network, in 2017, Midea's offline market retail sales share of gas water heaters ranked among the forefront of the industry, which is well recognized by consumers.
Lu Renbo, deputy secretary-general of the China Electronics Chamber of Commerce, also believes that in a situation where the market is very mature and the products are highly homogenized, stylish and individual design has become a new way to stimulate upgrades and achieve breakthroughs in differentiation. He also emphasized that the bold breakthrough in appearance design of high-end home appliances is not a simple innovation and eye-catching. The cross-border integration of technology and art enables high-end home appliances to not only upgrade people’s use of functions, but also realize a psychological The enjoyment of the above, but also plays a role in beautifying the home and satisfying the needs of the senses and aesthetics, which is a direct manifestation of the added value of the product.
Art is a kind of "affordable feelings" for brands. When consumers' pursuit of consumption rises to the spiritual level, we have more room for imagination in the design of home appliances. Product awareness is also being further improved.
A few days ago, the State Grid of China joined forces with mainstream gas water heater brands and channel vendors such as Gome and Dazhong to launch the 2018 Water Heater Seeking Journey Activity of "Looking for the Best Products and Carrying Forward the Spirit of Ingenuity", which can not only allow consumers to better understand Relevant water heater companies solve some of the questions that arise when purchasing water heaters. At the same time, it also further enhances the awareness of corporate products among users, promotes the upgrade of corporate product quality, and can bring consumers a better product experience .
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