Domestic mobile phone sales
Recently, the sales volume of domestic mobile phones has continued to rise, causing concern from all walks of life. For example, sales of domestic mobile phones such as Huawei, Xiaomi, vivo and OPPO have increased, and market share has gradually increased, which has greatly grabbed the momentum of the market. Domestic mobile phones ushered in the peak of sales.
Recently, domestic mobile phone sales continue to rise
As early as a few months ago, the China Information and Communication Research Institute released the "Analysis Report on the Operation of the Domestic Mobile Phone Market in June 2015". The data showed that the domestic mobile phone market shipped 237 million units in the first half of this year, up 7.4% year-on-year. In the first half of the year, Xiaomi's sales volume was 34.7 million mobile phones, up 33% year-on-year; Huawei's mobile phone shipments were 50 million units, and the domestic market was 31 million units, up 40% year-on-year; while Meizu became a rising star, sales growth rate was the fastest, sales Out of 8.9 million units, an increase of 54% year-on-year. Although there are still quite a few gaps from the former two, the strength cannot be underestimated.
Some insiders pointed out that with the increase of Internet penetration rate in China in recent years, smart phones have become one of the main media for more and more people to socialize. The gradual rise of domestic mobile phones has become an indisputable fact, and the biggest winner is Huawei. In the first half of the year, Huawei’s mobile phone sales were slightly lower than Xiaomi. According to the latest report, in the third quarter of the past, Huawei’s smartphone shipments increased by 81% year-on-year, surpassing Xiaomi, ranking first, and Xiaomi ranked first. two. Judging from the situation of Dongguan stores, the sales of Huawei and Meizu mobile phones are also in the forefront of domestic mobile phones, among which the models of Huawei models are Huawei mate 7 and Meizu note 2.
The author learned from the head of the fashion electrical market department that with the advent of the big data era, the gap between domestic mobile phones and Samsung and other international manufacturers has rapidly narrowed or even surpassed. In terms of cost performance, appearance and price, it is in line with the pursuit of the public. It has become the mainstream in the European market. Domestic mobile phones such as Xiaomi, Gionee, vivo and OPPO have also entered emerging markets such as India, Indonesia and Thailand.
High cost performance improves the competitiveness of domestically produced machines
The road to counterattacks of domestic mobile phones can be described as ups and downs. From the initial imitation to the current independent innovation, it is not easy to have today's results. In 1999, the second year of domestic brands entering the mobile phone market, the market share only accounted for 2%. By 2003, sales accounted for 58% of the total sales volume of the Chinese mobile phone market, and this year is also the most beautiful year for domestic mobile phones. However, the good times did not last long. With the entry of foreign brands, domestic mobile phones were quickly compared with foreign brands. Until recently, domestic mobile phones have gradually developed their efforts to gradually find their own market. Today's rising domestic mobile phone brands such as Huawei, Xiaomi and ZTE are the best illustrations.
The reason for the good sales of domestic mobile phones is multi-faceted. According to Suning, first of all, domestic mobile phones are cost-effective. Secondly, domestic mobile phones are gradually improving in performance and configuration. In recent years, domestic manufacturers that have maintained high cost-effective routes have begun to master. Core technology and hope to take the high-end route. This also meets the consumer's requirements for mobile phone configuration. At the same time, in terms of price, domestic mobile phones have advantages over Samsung and Apple.
In addition to high cost performance, moderate price, in line with China's average consumption level, domestic mobile phone hardware is also constantly innovating, according to the introduction of fashion electrical manager Zheng, such as parameter first, high configuration, good cost performance, high camera pixel is also very concerned about consumers. The problem, domestic mobile phones have been doing homework in this regard. Some consumers hope to experience the purchase, OPPO, Huawei and other domestic mobile phones are doing very well in this regard, consumers can go to the store to experience the real machine and then make a decision to purchase, further allowing consumers to increase their desire to buy.
In addition, the diversification of domestic mobile phones is also one of its characteristics. The pattern of domestic mobile phones is absolutely not lost, such as electric rotating lens, electronic aperture, curved side screen, etc., mate7's push-type fingerprint recognition, Meizu mx2 narrow frame propaganda Meizu's home button gesture operation. And practical, dual card dual standby, life, work two services, cost-effective, domestic mobile phones naturally have a competitive edge, can compete with foreign brands.
Threat to foreign brand mobile phones
A general manager who has worked in Suning for many years said that the high sales volume of domestic mobile phones in recent years will definitely have a certain impact on foreign brand mobile phones, especially high-end machines led by Huawei, such as Huawei glory series and P series, with its outstanding The appearance and high performance of the high performance have successfully captured many fans, gaining recognition from consumers and causing a certain degree of influence on Samsung and Apple.
The sales volume of domestic mobile phones continues to rise. Relatively speaking, foreign brand mobile phones are bound to have a certain impact. In the high-end machine, the iPhone, Samsung and Huawei have always been the top three, and now the order has changed quietly. Huawei's high-end machine sales have now surpassed Samsung. In February and March of this year, Apple was still the first in the Chinese smartphone market, but by April, Apple was surpassed by Xiaomi. In May, Xiaomi and Huawei both surpassed Apple, and Apple ranked third. Although the latest data shows that Apple regained the throne of the "crown crown" in September, it turns out that domestic mobile phones have indeed affected foreign brands.
The market comprehensive market is enough to illustrate this point. The domestic brand mobile phone enterprises represented by “Zhongxing, Huawei, Cool, and Lenovo†have grown stronger, and their production and sales volume has ranked among the top ten in the world. For domestic mobile phones, strong product features and user experience have become the basis for consumers to identify domestic mobile phone brands. Under the collective efforts of domestic mobile phone manufacturers, the product features are not inferior to international brands.
For domestic mobile phones, after years of competition and baptism, they are participating in the big pattern of world mobile phone competition in a unique way. But in the long run, the competition model of domestic mobile phone manufacturers has just begun. It is believed that with the maturity of domestic mobile phone brands, the future smart phone market will have a place for domestic mobile phone brands.
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