In recent years, the popularity of SUVs has surged across China's auto market, yet French car brands have struggled to maintain their foothold. Despite the rise in demand for sport utility vehicles, the presence of French automobiles has dwindled significantly. Data from domestic dealerships reveals that the market share of French cars remains stagnant, currently standing at just 2.63%. For iconic French automakers such as Citroën, Peugeot, and Renault, revitalizing the brand’s reputation in China has become an urgent mission. The latest development suggests that Citroën is taking the initiative to introduce a compact SUV designed to reignite consumer interest in French vehicles within the country.
As far back as the April Shanghai Auto Show, this new model was unveiled to the public under the Chinese name Tianyi. Familiarity with the design might come easily, as it presents a strikingly unique aesthetic that stands out among competitors. With bold styling and impressive interior configurations, this vehicle has garnered attention. Reports indicate that the official launch of this SUV is scheduled for later this year.
The vehicle's design is undeniably memorable, with a distinctive split layout for the grille and headlamps, giving the front end a modern and elegant appeal. The sleek lines and floating roof design give it a youthful flair, appealing to younger drivers.
Inside, the cabin mirrors the exterior's sleek aesthetics, with a touch of refinement evident in the use of chrome accents. Although it bears some resemblance to the Citroën C6, it offers a more contemporary feel with its premium finishes and attention to detail.
Under the hood, this SUV shares its engine with the Peugeot 4008, offering two turbocharged options: a 1.6-liter and a 1.8-liter engine. The transmission is paired with a six-speed automatic gearbox.
This innovative approach by Citroën could potentially redefine the brand's position in China’s competitive automotive landscape. With the official release planned for September, industry watchers are eager to see if this new model can indeed revive French carmakers' fortunes in the region.
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