At present, the Guangdong Provincial Party Committee and the provincial government attach great importance to supporting the development of strategic emerging industries such as LED. In order to further promote the development of LED industry in Dongguan City, the Dongguan City Science and Technology Bureau organized a special research on LED industry development in Dongguan this year in order to find out the status quo of the development of the LED industry, analyze the problems in the LED industry, and propose relevant work ideas. On July 20th, Dongguan City held a working conference on the promotion and application of LED lighting products and issued the “Dongguan City Work Program for the Promotion and Application of LED Lighting Productsâ€. Next, how will Dongguan drive the development of the LED industry? The reporter recently specially interviewed He Yuepei, director of the Dongguan Municipal Bureau of Science and Technology.
He Yuepei believes that the current LED industry development in Dongguan shows the following characteristics: First, the industrial chain is complete, but most companies concentrate on the downstream links of the packaging and application industry chain, and lack of own brand, some large packaging and application companies still OEM (OEM) and ODM (Original Design & Manufacture) are the main factors; secondly, the industry started earlier, but with the development of the LED industry in other cities in the Pearl River Delta, LED industry in Dongguan City has appeared to be a “moderator†and the pursuit of the military is close. The third is that the industrial investment is very hot, but the scale of the enterprises is generally small. There are only 18 large-scale enterprises with output value of LED enterprises in Dongguan exceeding 18 million yuan. Fourth, the rapid development of the industry, but the market is more chaotic, and the peers are homogenous. The competition is fierce, and the profit margin is depressed; Fifth, the industrial application is good, but the overall progress of application and promotion is slow and there is no breakthrough.
He Yuepei pointed out that this year is a crucial year for the development of the LED industry. The Guangdong Provincial Party Committee and the provincial government attach great importance to it. The internal reshuffle adjustment of the industry has been initially completed. The development of the LED industry in Dongguan City faces an unprecedented opportunity for development. After extensive investigation, according to the actual situation in Dongguan City, Dongguan proposed that the work plan for this year and later period is to formulate an industrial development plan, specify the main direction of the two industries, build three industrial public platforms, and gather together four industrial development factors and construction. Five industrial subdivision bases and six industry promotion measures were adopted, striving to become a successful model for Dongguan to establish a demonstration zone for the integration of science and technology and industry in Guangdong Province.
To formulate an industrial development plan, that is, to scientifically plan and vigorously promote the construction of national semiconductor lighting engineering high-tech industrialization base. Formulate industrial development plans with high standards and specifications, scientifically complete industrial layout, improve industrial ecosystems, and promote the development of industrial clusters. Work hard to build LED industry in Dongguan into a large industrial scale, with high industrial concentration, strong ability to continuously innovate, and overall competition. The prominent LED modern industrial cluster has become an important part of the international semiconductor lighting industry chain.
It is clear that the main direction of the two industries is to concentrate resources, and based on the city's industrial development base, it will support the two main directions of LED lighting and backlighting. To promote the use of innovative LED lighting market breakthroughs in the promotion of innovative marketing model and lead the standard system construction, taking the opportunity of the national “Ten City Ten Thousand Cities†and the Guangdong green lighting demonstration city construction, to improve the basis of government procurement policies and green product benchmarking index At the same time, actively building a number of typical LED lighting application demonstration projects and key projects, become the leader and leading area of ​​LED lighting promotion in the country. Through the cultivation of local leading enterprises and the introduction of high-end links, we have built a public service center for backlights and strive to create a leading LED backlight manufacturing cluster in China.
Set up three industrial public platforms, that is, to increase investment, and actively build a public R&D platform, public inspection platform, and public trading platform for the LED industry. Establishing a public R&D platform for the LED industry, including the establishment of LED chips and the application of a public R&D platform based on the Optoelectronics Research Institute of Peking University, Dongguan, and the establishment of a public R&D platform for LED equipment based on the Advanced Manufacturing Research Institute of Huazhong University of Science and Technology in Dongguan, Guangdong South China Industrial Design Institute Relying on the establishment of LED creative design public R & D platform, based on Dongguan Shijie Town Science and Technology Innovation Center relying on the establishment of LED power public innovation and research and development platform, based on Dongguan Qingxi Town Science and Technology Service Innovation Center relying on the establishment of LED backlight public innovation R & D platform. The establishment of the LED industry public inspection platform is mainly based on Dongguan Quality Inspection Center to build a national semiconductor light source product quality supervision and inspection center. Build a public trading platform for the LED industry, including Dongguan, based on Lianhua International (Group) Co., Ltd., building an “Apple Light Source Exhibition Base†in Dongcheng District, Dongguan, and building an LED exhibition center in the town based on the government of Changping Township, Dongguan.
To agglomerate the four industry development factors, that is, to speed up the integration and pool the industrial development factors such as technology, talents, funds, and markets. Strengthen technical research, set up the LED industry core technology special funds, focus on the LED industry chain upstream and high-end links and peripheral equipment and manufacturing equipment joint research, breakthrough foreign patent barriers and technology blockade. Introduce and train talents, rely on the 8 personal workstations established by the Dongguan City Government overseas, attract high-end international LED industry talents in Europe and the United States, formulate relevant policies to encourage the introduction of overseas high-end talents to return home, and accelerate the development of local senior talents to enhance industry practice. The quality of personnel. Improve the investment mechanism, increase government financial input, set up LED special funds from the science and technology Dongguan project 2 billion yuan a year special funds to support the development of the LED industry, the establishment of LED industry development fund, and encourage financial institutions to finance the LED industry. Expand market space, innovate marketing models and product marketing models, implement brand strategy, guide enterprises to focus on goodwill, and conduct business with integrity, organize exhibitions and hold Dongguan LED professional exhibitions, and promote Dongguan LED brand marketing.
To build five industrial subdivision bases, that is, to co-ordinate resources and vigorously build LED chip industry bases, LED equipment industry bases, LED application industry bases, LED supporting industrial bases, and LED chip packaging industry bases, and actively target internationally renowned companies for technology investment. In particular, it actively undertakes the transition of LED industry in Shenzhen. The LED chip industrial base aims at the substrate, epitaxy, and chip companies in the upstream and downstream of the agglomeration industry chain, and is planned to be built in Dongguan Songshan Lake High-tech Zone. The LED equipment industry base aims to gather LED production chip substrate and epitaxial manufacturing equipment, chip detection and sorting manufacturing equipment, chip packaging and manufacturing equipment enterprises, and is planned to build in Dongguan Dongcheng District. The LED application industrial base aims to cluster LED production industrial chain companies such as general lighting, landscape lighting, backlight, liquid crystal display, and automotive lighting products. It is planned to build in Changping Town, Dongguan. The LED supporting industrial base aims to gather LED power supply, brackets, intelligent control, frequency conversion, fluorescent powder, and silica gel production enterprises, and is planned to be built in Shijie Town, Dongguan City. The LED chip packaging industry base aims to gather LED packaging companies and is planned to be built in Qingxi Town, Dongguan.
Six industry promotion measures are adopted, that is, we must focus on promoting and effectively establish industrial ecosystems and security systems that are conducive to the development of the LED industry, such as demonstration, integration, publicity, standards, policies, and alliances. Accelerate industrial demonstration, adhere to the principle of quality priority and people-oriented, and forcefully promote the use of LED indoor and outdoor lighting, innovate promotion models, standardize the subsidy process, strengthen management mechanisms, build test sections, establish regular inspection systems, and improve the recycling mechanism. Accelerate industrial integration, actively undertake higher-level policies, funds, and project resources, support the integration of horizontal resources in the industry, and increase the degree of opening up of regional industries. Taking the integration of Shenzhen Wanhui as an opportunity, the company undertakes industrial projects transferred from Shenzhen and guides the development of Dongguan enterprises to form alliances. Strengthen industry propaganda, establish a propaganda mechanism that combines centralized propaganda and long-term propaganda, open LED special topics in municipal media, edit and publish "Dongguan LED" special issue, and establish Dongguan LED website. Develop industry norms, and actively participate in the construction of the LED lighting industry standard system in Guangdong Province, led by the LED industry alliance to develop local regulations in Dongguan. The implementation of industrial policies, the introduction of detailed implementation rules, accelerate the identification of innovative LED companies, product certification and testing funding, exhibition funding, major equipment funding, energy-saving service project funding, corporate high-level talent funding, professional and technical personnel training funding. Referring to the country's policy of promoting the LED market, LED companies in Dongguan have launched a series of promotion subsidy measures to promote LED market development. Establish industry alliances to establish an industry-based, non-profitable Dongguan New Light Source (LED) Industry Alliance, employing professionals to set up five professional committees for technology, talents, markets, brands, and standards, and set up the materials industry, chip industry, and equipment industry. , Applied Industries, Power Industry, Backlight Industry, and Supporting Industry 6 Professional Branches, President Clubs, and Industrial Development Funds. The main functions are to provide strategic development consulting, build industrial exchange platforms, set up industrial development funds, hold industry professional exhibitions, Prepare special publications for industry propaganda, carry out policy counseling, promote the introduction and training of talents, and undertake commissioned government work.
He Yuepei believes that the current LED industry development in Dongguan shows the following characteristics: First, the industrial chain is complete, but most companies concentrate on the downstream links of the packaging and application industry chain, and lack of own brand, some large packaging and application companies still OEM (OEM) and ODM (Original Design & Manufacture) are the main factors; secondly, the industry started earlier, but with the development of the LED industry in other cities in the Pearl River Delta, LED industry in Dongguan City has appeared to be a “moderator†and the pursuit of the military is close. The third is that the industrial investment is very hot, but the scale of the enterprises is generally small. There are only 18 large-scale enterprises with output value of LED enterprises in Dongguan exceeding 18 million yuan. Fourth, the rapid development of the industry, but the market is more chaotic, and the peers are homogenous. The competition is fierce, and the profit margin is depressed; Fifth, the industrial application is good, but the overall progress of application and promotion is slow and there is no breakthrough.
He Yuepei pointed out that this year is a crucial year for the development of the LED industry. The Guangdong Provincial Party Committee and the provincial government attach great importance to it. The internal reshuffle adjustment of the industry has been initially completed. The development of the LED industry in Dongguan City faces an unprecedented opportunity for development. After extensive investigation, according to the actual situation in Dongguan City, Dongguan proposed that the work plan for this year and later period is to formulate an industrial development plan, specify the main direction of the two industries, build three industrial public platforms, and gather together four industrial development factors and construction. Five industrial subdivision bases and six industry promotion measures were adopted, striving to become a successful model for Dongguan to establish a demonstration zone for the integration of science and technology and industry in Guangdong Province.
To formulate an industrial development plan, that is, to scientifically plan and vigorously promote the construction of national semiconductor lighting engineering high-tech industrialization base. Formulate industrial development plans with high standards and specifications, scientifically complete industrial layout, improve industrial ecosystems, and promote the development of industrial clusters. Work hard to build LED industry in Dongguan into a large industrial scale, with high industrial concentration, strong ability to continuously innovate, and overall competition. The prominent LED modern industrial cluster has become an important part of the international semiconductor lighting industry chain.
It is clear that the main direction of the two industries is to concentrate resources, and based on the city's industrial development base, it will support the two main directions of LED lighting and backlighting. To promote the use of innovative LED lighting market breakthroughs in the promotion of innovative marketing model and lead the standard system construction, taking the opportunity of the national “Ten City Ten Thousand Cities†and the Guangdong green lighting demonstration city construction, to improve the basis of government procurement policies and green product benchmarking index At the same time, actively building a number of typical LED lighting application demonstration projects and key projects, become the leader and leading area of ​​LED lighting promotion in the country. Through the cultivation of local leading enterprises and the introduction of high-end links, we have built a public service center for backlights and strive to create a leading LED backlight manufacturing cluster in China.
Set up three industrial public platforms, that is, to increase investment, and actively build a public R&D platform, public inspection platform, and public trading platform for the LED industry. Establishing a public R&D platform for the LED industry, including the establishment of LED chips and the application of a public R&D platform based on the Optoelectronics Research Institute of Peking University, Dongguan, and the establishment of a public R&D platform for LED equipment based on the Advanced Manufacturing Research Institute of Huazhong University of Science and Technology in Dongguan, Guangdong South China Industrial Design Institute Relying on the establishment of LED creative design public R & D platform, based on Dongguan Shijie Town Science and Technology Innovation Center relying on the establishment of LED power public innovation and research and development platform, based on Dongguan Qingxi Town Science and Technology Service Innovation Center relying on the establishment of LED backlight public innovation R & D platform. The establishment of the LED industry public inspection platform is mainly based on Dongguan Quality Inspection Center to build a national semiconductor light source product quality supervision and inspection center. Build a public trading platform for the LED industry, including Dongguan, based on Lianhua International (Group) Co., Ltd., building an “Apple Light Source Exhibition Base†in Dongcheng District, Dongguan, and building an LED exhibition center in the town based on the government of Changping Township, Dongguan.
To agglomerate the four industry development factors, that is, to speed up the integration and pool the industrial development factors such as technology, talents, funds, and markets. Strengthen technical research, set up the LED industry core technology special funds, focus on the LED industry chain upstream and high-end links and peripheral equipment and manufacturing equipment joint research, breakthrough foreign patent barriers and technology blockade. Introduce and train talents, rely on the 8 personal workstations established by the Dongguan City Government overseas, attract high-end international LED industry talents in Europe and the United States, formulate relevant policies to encourage the introduction of overseas high-end talents to return home, and accelerate the development of local senior talents to enhance industry practice. The quality of personnel. Improve the investment mechanism, increase government financial input, set up LED special funds from the science and technology Dongguan project 2 billion yuan a year special funds to support the development of the LED industry, the establishment of LED industry development fund, and encourage financial institutions to finance the LED industry. Expand market space, innovate marketing models and product marketing models, implement brand strategy, guide enterprises to focus on goodwill, and conduct business with integrity, organize exhibitions and hold Dongguan LED professional exhibitions, and promote Dongguan LED brand marketing.
To build five industrial subdivision bases, that is, to co-ordinate resources and vigorously build LED chip industry bases, LED equipment industry bases, LED application industry bases, LED supporting industrial bases, and LED chip packaging industry bases, and actively target internationally renowned companies for technology investment. In particular, it actively undertakes the transition of LED industry in Shenzhen. The LED chip industrial base aims at the substrate, epitaxy, and chip companies in the upstream and downstream of the agglomeration industry chain, and is planned to be built in Dongguan Songshan Lake High-tech Zone. The LED equipment industry base aims to gather LED production chip substrate and epitaxial manufacturing equipment, chip detection and sorting manufacturing equipment, chip packaging and manufacturing equipment enterprises, and is planned to build in Dongguan Dongcheng District. The LED application industrial base aims to cluster LED production industrial chain companies such as general lighting, landscape lighting, backlight, liquid crystal display, and automotive lighting products. It is planned to build in Changping Town, Dongguan. The LED supporting industrial base aims to gather LED power supply, brackets, intelligent control, frequency conversion, fluorescent powder, and silica gel production enterprises, and is planned to be built in Shijie Town, Dongguan City. The LED chip packaging industry base aims to gather LED packaging companies and is planned to be built in Qingxi Town, Dongguan.
Six industry promotion measures are adopted, that is, we must focus on promoting and effectively establish industrial ecosystems and security systems that are conducive to the development of the LED industry, such as demonstration, integration, publicity, standards, policies, and alliances. Accelerate industrial demonstration, adhere to the principle of quality priority and people-oriented, and forcefully promote the use of LED indoor and outdoor lighting, innovate promotion models, standardize the subsidy process, strengthen management mechanisms, build test sections, establish regular inspection systems, and improve the recycling mechanism. Accelerate industrial integration, actively undertake higher-level policies, funds, and project resources, support the integration of horizontal resources in the industry, and increase the degree of opening up of regional industries. Taking the integration of Shenzhen Wanhui as an opportunity, the company undertakes industrial projects transferred from Shenzhen and guides the development of Dongguan enterprises to form alliances. Strengthen industry propaganda, establish a propaganda mechanism that combines centralized propaganda and long-term propaganda, open LED special topics in municipal media, edit and publish "Dongguan LED" special issue, and establish Dongguan LED website. Develop industry norms, and actively participate in the construction of the LED lighting industry standard system in Guangdong Province, led by the LED industry alliance to develop local regulations in Dongguan. The implementation of industrial policies, the introduction of detailed implementation rules, accelerate the identification of innovative LED companies, product certification and testing funding, exhibition funding, major equipment funding, energy-saving service project funding, corporate high-level talent funding, professional and technical personnel training funding. Referring to the country's policy of promoting the LED market, LED companies in Dongguan have launched a series of promotion subsidy measures to promote LED market development. Establish industry alliances to establish an industry-based, non-profitable Dongguan New Light Source (LED) Industry Alliance, employing professionals to set up five professional committees for technology, talents, markets, brands, and standards, and set up the materials industry, chip industry, and equipment industry. , Applied Industries, Power Industry, Backlight Industry, and Supporting Industry 6 Professional Branches, President Clubs, and Industrial Development Funds. The main functions are to provide strategic development consulting, build industrial exchange platforms, set up industrial development funds, hold industry professional exhibitions, Prepare special publications for industry propaganda, carry out policy counseling, promote the introduction and training of talents, and undertake commissioned government work.
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